Responsibilities

• Write, edit, and proofread customer-facing communications across CRM channels.
• Support the execution of lifecycle marketing campaigns, including onboarding, lead nurture, retention, winback, and promotional communications.
• Partner with internal and external stakeholder to develop messaging aligned to brand voice and campaign objectives.
• Assist in building and QA’ing emails within the marketing automation platform to ensure accuracy in links, personalization, segmentation, and dynamic content.
• Apply copywriting best practices including subject line optimization, calls-to-action, clarity, tone, and formatting for readability.
• Conduct thorough grammar, spelling, and quality reviews before deployment.
• Support A/B testing initiatives by drafting variant copy and analyzing performance results with the team.
• Maintain documentation of messaging frameworks, content calendars, and copy guidelines.
• Continuously research industry best practices in CRM, email marketing, and lifecycle strategy to improve performance.

Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, English, or related field preferred
• 0–2 years of copywriting, email marketing, content writing, or related experience
• Internship, coursework, freelance, or professional experience demonstrating:
• Writing marketing emails or digital communications for a company or organization
• Understanding of basic email marketing or CRM principles
• Familiarity with lifecycle marketing concepts such as onboarding, retention, and lead nurture
• Strong copywriting skills with the ability to write persuasive, customer-centric messaging
• Excellent grammar, spelling, proofreading, and editing skills
• Understanding of email marketing best practices (subject lines, preview text, CTAs, personalization, segmentation)
• Familiarity with marketing automation or CRM tools (experience with platforms such as Salesforce Marketing Cloud, HubSpot, or similar is a plus)
• Basic understanding of A/B testing and performance metrics (open rates, click-through rates, conversions)

Benefits

• In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.