Responsibilities

• Onboarding & activation (primary) - Build, configure, and launch onboarding and activation campaigns and Canvases in Braze across email, push, in-app, and SMS
• Support programs across the early customer journey—from account setup through initial funding and first meaningful product usage
• Write and edit customer-facing copy for onboarding touchpoints; partner with Creative on briefs, reviews, and asset requests
• Execute A/B tests by setting up variants, monitoring performance, and documenting results
• Run pre-launch QA on messaging, links, segments, personalization logic, and send timing before campaigns go live
• Pull activation performance reports; flag drop-offs at key early milestones and surface opportunities to the team
• Support rescue flows for users who stall before completing early setup or activation steps
• Campaign operations (secondary) - Help keep campaign documentation and journey maps up to date so the team knows what's live
• Support launch prep—checking tasks, updating JIRA, and making sure nothing gets missed before send
• Lend a hand on creative intake and review cycles when onboarding programs need assets

Requirements

• 1–3 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role—or equivalent internship and project experience
• Hands-on experience building and launching campaigns in a marketing automation platform (Braze, Iterable, Customer.io, or similar)
• Strong communication skills—you write clearly for internal partners (briefs, updates, documentation) and external audiences (customer-facing email, push, and in-app copy)
• Comfort working with data—pulling basic performance reports, spotting drop-offs, and asking the right questions
• Strong attention to detail; you catch broken links, segment errors, and copy issues before they reach customers
• Organized and reliable—you stay on top of your work and don't let small things slip
• Collaborative mindset; you work well with managers, designers, product managers, and data partners
• Eagerness to learn—you're excited to grow into lifecycle strategy

Preferred

• Experience in fintech, investing, or subscription-based products
• Familiarity with Braze Canvases, Connected Content, or Liquid personalization
• Experience with Mixpanel or similar analytics tools
• Exposure to A/B testing, even in a supporting role
• Comfort using AI tools to move faster on research, copy drafts, and reporting
• Interest in growing toward lifecycle strategy—not just execution

Benefits

• Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
• Complimentary subscription to Stash+ account
• Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.
• Flexible PTO
• Work-from-home equipment stipends; home internet subsidy
• Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
• Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health