Lifecycle Marketing Account Manager

USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive lifecycle marketing program management for Fat Earth client accounts, coordinating cross-functional teams to deliver lifecycle strategies and campaigns.

  • Own multiple client relationships as the main point of contact for Fat Earth
  • Must-have: 2+ years of Klaviyo and lifecycle program experience
  • Standout: Collaborates with Lifecycle Director and cross-functional teams to deliver high-quality deliverables

Job Description

Responsibilities

  • Own multiple client relationships as the main point of contact for Fat Earth
  • Report on statuses of deliverable production, performance, and planning with clients regularly
  • Manage the conception of deliverables to completion, including but not limited to building monthly content calendars, creating deliverable strategies, briefing deliverables to creative teams, defining sending strategy and infrastructure, conducting A/B tests and implementing learnings, building and optimizing automated customer journeys, building out campaigns, creating segments, scheduling, and driving overall channel success
  • Outline strategy that supports Graphic Designers and Copywriters in building beautiful, effective, and high-performing deliverables
  • Communicate clearly and proactively with both internal team members and external clients to move projects forward and implement account improvements
  • Monitor account performance and provide consistent status and strategy updates to clients to drive growth per their business objectives and KPIs
  • Partner and collaborate with the larger Lifecycle Marketing team, as well as Paid Media and Creative teams, to provide additional support as needed, ensure deadlines are met, and manage inputs from a variety of stakeholders
  • Step in as needed across all client accounts to fill gaps, including briefing, building email templates, setting up segments, scheduling emails, troubleshooting issues in ESPs, and QA.
  • Operate within the agency project management software, ClickUp, to manage timelines, work inputs, and track progress
  • Monitor industry trends and lead experimentation with new channels and tactics

Requirements

  • Bachelor’s degree
  • Previous agency or brand experience
  • 2+ years of experience in Klaviyo and managing lifecycle programs
  • Effective communication skills and a positive attitude
  • Experience working with a team and delivering projects for clients
Fat Earth logo

Fat Earth

Fat Earth is a brand-obsessed performance marketing agency. Part of the Red Antler Group, we fuse strategy, storytelling, and media with a touch of Futuremagic to grow ambitious brands.

Founded in 2018
New York, New York, USA
49 employees (28 in marketing)

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
20.2%
Direct
60.7%
Referral
5.2%
Social
12.5%
Paid
1.3%

Headcount Trend

Current headcount: ~49

Marketing Team

Marketing Team Size
21 (43% of company)
Marketing Roles Posted (Last 30 Days)
1