Lifecycle Marketer Specialist - USA at Search Atlas | USA | $70K/yr – $110K/yr

Search Atlas

Lifecycle Marketer Specialist - USA

USA (Remote)

$70K/yr – $110K/yrMid Level4+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive lifecycle marketing for a B2B SaaS platform, owning onboarding, nurture, retention, and upsell programs across multiple product lines.

Must-have: 4–7 years in lifecycle/email/CRM marketing for B2B SaaS and hands-on use of marketing automation.
Standout: Cross-functional ownership with Product, Growth, Sales, and Customer Success; multi-product PLG experience.

Job Description

Responsibilities

Own onboarding flows, nurture sequences, re-engagement campaigns, expansion and upsell programs, and churn prevention.
Own the onboarding email and in-app messaging sequences for new trial users and new customers.
Map activation milestones for each product line and build programs that guide users toward them.
Segment onboarding flows by user type — SEO practitioners, content marketers, agency owners, small business operators — so each audience gets relevant guidance.
Continuously test and optimize onboarding sequences based on activation data, drop-off points, and user feedback.
Partner with Product and Growth to identify friction points in the early user experience and address them through messaging, education, or in-app nudges.
Build and manage ongoing email nurture programs that keep users engaged with the platform and aware of features they have not yet adopted.
Create educational content sequences that help users get more value from Search Atlas — tips, use cases, best practices, and feature highlights.
Develop re-engagement campaigns for users showing declining activity, with targeted messaging based on their usage patterns and product line.
Own the email calendar and ensure lifecycle touches are coordinated with brand campaigns, product launches, and community events.

Requirements

4–7 years of lifecycle marketing, email marketing, or CRM marketing experience at a B2B SaaS company.
Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Iterable, Customer.io , Braze, or similar). You can build flows, set up triggers, and manage segmentation yourself.
Strong analytical skills. You are comfortable working with data to identify patterns, measure program performance, and make decisions about what to test next.
Experience building onboarding, nurture, and retention email programs that drove measurable improvements in activation, engagement, or churn.
Excellent writing skills. Lifecycle marketing is a writing job — subject lines, email copy, in-app messages, and push notifications. You write clear, concise, action-oriented copy.
Experience with segmentation and personalization — you know how to target the right message to the right user at the right time.
Comfort working cross-functionally with Product, Growth, Sales, and Customer Success teams.

Preferred

Experience in marketing technology, SEO, or digital marketing platforms.
Experience at a multi-product platform where lifecycle marketing had to guide users across multiple product lines, not just one.
Background at a company in the growth stage ($20M–$100M ARR) where lifecycle marketing had to be both strategic and execution-heavy.
Experience with product-led growth (PLG) motions where lifecycle marketing plays a central role in converting free or trial users.
Familiarity with in-app messaging tools and the ability to coordinate email and in-app channels into cohesive journeys.
Experience with AI-powered personalization or predictive analytics in lifecycle programs.

Benefits

Health: 100% medical (Aetna), 99% dental/vision.
Time Off: Unlimited PTO, paid parental leave.
Additional: 401(k) via Deel, pet insurance, flexible wellness stipend.

Search Atlas

Take your SEO to the Moon with Search Atlas The most comprehensive SEO software suite for site owners, agency founders, and SEO professionals. 🚀 Elevate your service offering with our white-label solution, used and trusted by 5,000+ agencies🚀 10X Your content marketing output with the SEO Content Assistant 🚀 Real-time SEO auditing and 24/7 issue tracking🚀 Analyze your backlink profile against your competitors.

New York, New York, USA

www.searchatlas.com