Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
3 days ago
Lifecycle Marketer
Mountain View, CA (On-site)
$135K/yr – $170K/yrSenior Level3+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own lifecycle and retention across free, trial, and paid users with data driven churn, win back, and revenue storytelling.
- Lifecycle strategy ownership: end to end trial to paid journey and messaging with incentives
- Diagnostics to action: diagnose subscriber plateaus using Stripe, PostHog, and CRM data and ship corrective campaigns within 30 days
- Channel and content integration: align in platform messaging with lifecycle emails and newsletters to avoid silos
Job Description
Responsibilities
- Own the win-back and re-engagement strategy for lapsed free users and at-risk paid subscribers
- Diagnose the drivers of our current subscriber plateau using Stripe, PostHog, and CRM data, and build the first corrective campaigns within 30 days
- Design and ship lifecycle flows that recover users who abandon checkout which is currently our single largest funnel drop-off at roughly 80%
- Build a recurring churn cohort analysis and present findings to marketing and product leadership monthly
- Own the trial-to-paid journey end to end including timing, messaging, and incentive structure for every touchpoint between sign-up and subscription
- Partner with Product Marketing to align in-platform messaging with lifecycle email and notification sequences
- Run structured A/B tests on trial length, onboarding sequencing, and conversion offers, and scale what works
- Build segmentation logic across our CRM contacts so every message reflects where a person actually is in their journey whether free, trial, lapsed, or paid
- Set the strategic roadmap for all lifecycle and nurture email, partnering with the Marketing Operations Coordinator who owns execution and tooling
- Define the audience segments, triggers, and journey logic inside our CRM platform (Customer.io)
AI Fund
4.6 Glassdoor
AI Fund is a venture studio. We collaborate with entrepreneurs, venture funds, and corporate partners to create great companies that move humanity forward.Founded by Andrew Ng, AI Fund is backed by over $370 million. As a venture studio, we work alongside entrepreneurs, venture funds, and corporate partners to build new companies rapidly and increase their odds of success. The studio is supported by top-tier VCs and partners including Sequoia Capital, NEA, Nikkei, and AES.
Founded in 2017
Mountain View, California, USA
97 employees (2 in marketing)
91% recommend to a friend
95% CEO approval
Traffic Signals
Monthly Visitors
42.1K
Traffic Source Mix
Search
26.6%
Direct
25.6%
Referral
5.2%
Social
3%
Paid
0.5%
Headcount Trend
Current headcount: ~97
Marketing Team
Marketing Team Size
2 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
