Responsibilities

• Own the customer journey end to end: You own the full lifecycle as one experience, from strategy through launch. Set the priorities, run the programs that grow Notion so customers get real value (adoption, repeat usage, revenue).
• Build the systems behind it: Improve how lifecycle actually runs, from intake and execution to QA, measurement, and channel governance. Work natively with AI and cross-functional teams to define the system (reverse ETL, data pipelines, APIs, webhooks, event triggers).
• Turn customer signals into the right message: Talk to customers to understand audiences, messages, channels and times. Feed what you learn back into readouts and the roadmap.
• Work from data: Set hypotheses, put the tracking in place, measure the lift, and learn. Keep lifecycle in step with cross-functional teams so our customers have a cohesive experience.
• Build and lead the team: Hire and lead a team of lifecycle builders, and set the bar for how this work gets done.

Requirements

• 8+ years in lifecycle marketing, product management, or growth, ideally with PLG experience. We care more about how you think than your title.
• You’ve owned lifecycle programs, communication programs or product surfaces that talk to customers, and can point to results you’ve driven (adoption, retention, and revenue).
• You start from the customer. You break down messy problems, turn qualitative and quantitative inputs into clear audiences, and hold a high bar whatever your background.
• You can understand and build the plumbing: reverse ETL, data pipelines, APIs, webhooks, and event triggers. You like building reusable tooling with AI and Agents, and can take a workflow from brief to launch to measurement. You can answer “what have you built with AI in the last 90 days?”
• You can design an A/B test with a real hypothesis and a holdout, define the metrics, work with Data and Engineering on eventing, and explain statistical significance to someone non-technical.
• You write well, and can turn a fuzzy problem into a clear message, a next step, and a case that convinces people.

Preferred

• Experience across B2B and B2C surfaces and journeys
• Experience shipping in a high-velocity, experiment-driven environment
• Experience with Customer.io
• Comfort using AI and automation tools to personalize lifecycle at scale