Lifecycle Director- Health & Wellness at Hi-Altitude Brands | Los Angeles, CA | $170K/yr – $190K/yr

Hi-Altitude Brands

Lifecycle Director- Health & Wellness

Los Angeles, CA (Remote)

$170K/yr – $190K/yrDirector/Executive7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the post-purchase lifecycle and retention engine for a subscription-first business, aligning cross-functional partners to lift LTV and reduce churn through loyalty, reviews, and tested experiments.

Lifecycle ownership: drive post-purchase journey and loyalty program integrated with Shopify Plus and Recharge.
Experimentation and analytics: measure true revenue lift with BigQuery, Power BI, and incrementality tests.
Team leadership and cross-functional collaboration: manage an Email/SMS Marketing Manager and partner with Ecommerce, CRO, Analytics, and Product Marketing to optimize renewal and review strategies.

Job Description

Responsibilities

own the post-purchase customer journey and build the systems that compound revenue from existing customers
drive subscription growth, reducing churn, and turning one-time buyers into long-term brand loyalists
Report to the Chief Retention Officer and manage the Email/SMS Marketing Manager, who owns the day-to-day campaign and flow execution
Partner with Copy Director, Head of Ecommerce, Head of CRO, Director of Analytics, and Director of Product Marketing on the cross-functional work that drives lifecycle performance
Coordinate with VP Product and Supply Chain on fulfillment and inventory implications of retention campaigns, and with the Shopify development team on Shopify Plus build requests
Establish industry benchmarks and organizational KPIs, along with their applicable tracking mechanisms, for all lifecycle initiatives such as LTV, churn rate, repeat purchase rate, and CVR
Design and manage incrementality-focused lifecycle experiments, including holdout groups, cohort-based testing, and controlled rollouts
Partner closely with the Director of Analytics to measure true revenue lift, not just engagement metrics
Leverage BigQuery, Funnel.io, and Power BI to build scalable, executive-level lifecycle reporting
Maintain a centralized testing and learning repository to inform future roadmap decisions

Requirements

7-10+ years in lifecycle, retention, or CRM marketing at DTC consumer brands in health, wellness, beauty, or consumables, with 3-5 years at Director level or above
Proven track record in building and scaling subscription retention programs that materially improved LTV and reduced churn
Hands-on experience with Klaviyo, Recharge, and Shopify Plus
Experience evaluating, selecting, and launching a loyalty and rewards platform (Okendo, Yotpo, Smile.io, or comparable)
Strong analytical capability with hands-on use of Power BI, BigQuery, and Funnel.io; comfortable interpreting MTA and MMM outputs (Northbeam or comparable) to inform retention strategy and LTV-by-channel analysis
Experience designing and running incrementality-focused experiments (holdouts, cohorts, controlled rollouts)
Direct management experience over at least one execution-focused IC (email/SMS, lifecycle, or CRM marketing manager) with clear accountability for execution quality and performance
Strong understanding of compliance for email and SMS marketing (FTC, TCPA, CAN-SPAM, GDPR)
Experience operating in a subscription-first business model where retention drives the majority of revenue
Remote-first mindset with ability to lead a distributed team effectively; located within driving distance of Los Angeles, CA, preferred

Benefits

Fully remote position
Flexible time off + 9 annual company holidays
Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
3% Employer contributions to 401(k) regardless of employee participation
Matching charitable contributions up to $2,500/year
$1,200/annual Work from Home (WFH) stipend
Employee recognition and rewards program
Calm app subscription

Hi-Altitude Brands

Hi-Altitude Brands is a fast-growing, industry-leading creative marketing company in California. We pride ourselves on being at the forefront of the health and wellness revolution. Our focus on quality, research, technology, and consumer satisfaction is prevalent in all we do.Our mission is to create a workplace that inspires creative and innovative ideas, where all can contribute and be heard. We want our team to be with us for the long run, so we focus on having a work-life balance. How awesome if you could have a job where you “want” to come in on a Monday!Our commitment is to offer our employees open communication, continuous constructive feedback, and essential opportunities to grow and advance within our company. We want each team member’s unique talents to be seen and to shine. Our core belief is that the entire Hi-Altitude Brands team wins when our employees thrive.We see our team as our family. From great health benefits to retirement plans, we want to support our employees’ professional and personal success and wellness.Our leadership team has an extensive background in marketing, direct response sales, and consumer services and has half a century of combined experience growing and nurturing brands and companies. At Hi-Altitude Brands, we pride ourselves on our creativity, research, and ability to use the latest in technology to bring our products to our loyal customers worldwide.Company Benefits: 💲Competitive Salaries 🏡Fully remote working position🌴Paid time off (PTO)🎆Paid annual company holidays🥳Your Birthday is a paid vacation day each year🩺100% Company paid Medical, Dental, and Vision Insurance (base plan)🩺100% Company paid Life Insurance and Short-Term Disability Coverage🍼Paternity leave💰Employer matching 401K participation, 3% Employer deferred contributions to 401k💵We match your charitable contributions up to $2,500/yr🖊️Work from home (WFH) stipend of $1,200/yr💊Free products samples🎉Fun company social gatherings

Founded in 2014

Los Angeles, California, USA

39 employees (14 in marketing)

hialtitudebrands.com