Drive end-to-end lifecycle campaigns across CRM channels to boost retention and LTV, with a focus on segmentation, automation, and testing.

• Lead end-to-end lifecycle campaigns across email, push, SMS, and in-app to improve retention and engagement.
• Must-have: 6+ years of B2C/DTC CRM or lifecycle marketing with large-scale campaigns.
• Standout: Proficiency with Braze, HTML, Liquid, and cross-functional collaboration.

Responsibilities

• Lead end-to-end development and execution of recurring, automated lifecycle campaigns across CRM channels to drive retention and increase LTV
• Own campaign performance across email, push, SMS, and in-app, including deliverability, engagement, and conversion metrics
• Develop and refine segmentation strategies to deliver highly personalized, dynamic customer experiences
• Build and optimize programmatic journeys and automation workflows to improve efficiency and scalability
• Partner cross-functionally with product, data, and creative teams to enhance the customer journey and campaign execution
• Own the testing roadmap across retention channels, including A/B, holdout, and multivariate testing
• Leverage customer insights and data to continuously improve lifecycle performance and inform strategy
• Assist with ad-hoc projects and tasks as necessary

Requirements

• 6+ years of B2C/DTC experience with a focus on CRM, lifecycle, or retention marketing
• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
• Proven experience executing large-scale email, SMS, push, and in-app campaigns
• Experience working with CRM platforms (e.g., Braze) including HTML and liquid logic
• Strong understanding of deliverability best practices and campaign performance optimization
• Experience building segmentation, automation, and programmatic campaign workflows
• Experience designing and analyzing A/B, holdout, and multivariate tests
• Proficiency with Google Analytics, BI tools, and SQL
• Ability to translate strategy into technical requirements for product and engineering teams
• Able to commute to Chicago office on a hybrid basis

Preferred

• Strong sense of ownership and entrepreneurial mindset
• Deep attention to detail with a focus on executional excellence
• Collaborative, cross-functional approach with strong problem-solving skills
• Customer-first mindset with a passion for personalization and lifecycle strategy
• Excitement for testing, learning, and continuously improving performance

Benefits

• benefits (including but not limited to medical, dental, vision, FSA, and life insurance)
• matching retirement plan
• generous and flexible paid time off
• Purple Carrot box delivery credits
• professional development
• opportunity to work in collaboration with teammates who are passionate about food