Lifecycle & CRM Manager

Bolingbrook, IL (On-site)

$105K/yr – $125K/yrSenior Level5+ years expFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Own end-to-end CRM marketing operations and lifecycle programs across email campaigns, journeys, and audience targeting.

Lead campaign design, QA, and deployment in Marketing Cloud; optimize journeys and automation.
Monitor deliverability, performance, and data quality to drive improvements.
Collaborate with cross-functional teams to deliver integrated customer experiences.

Requires 5–8+ years of CRM/Email Marketing experience with advanced Salesforce Marketing Cloud skills.

Build, QA, and deploy email campaigns and automated journeys within Salesforce Marketing Cloud
Manage campaign calendars and coordinate promotional communications.
Monitor deliverability, performance, and campaign quality
Own CRM marketing operations, including audience segmentation, customer journeys, and marketing automation
Partner with development agency, eCommerce, IT, and Marketing to improve customer data and targeting
Ensure data quality and operational excellence across B2C and B2B marketing initiatives
Analyze campaign performance and recommend improvements based on customer behavior and business results
Lead testing initiatives to improve engagement, conversion, and retention
Collaborate with Digital Marketing, Merchandising, Brand, Customer Service, and IT to deliver integrated customer experiences
Perform other duties as assigned

5–8+ years of CRM, Lifecycle Marketing, or Email Marketing experience
Experience developing customer journeys, segmentation strategies, and marketing automation
Strong analytical and problem-solving skills
Advanced Salesforce Marketing Cloud experience preferred (Journey Builder, Automation Studio, Email Studio)
Authorized to work in the United States

Outstanding BlueCross BlueShield of Illinois medical plans; as well as dental, vision, short and long term disability, and company-paid life insurance
401(k) plan
Paid vacation, holidays, and personal time