Responsibilities

• Define and lead seasonal digital marketing strategies for Jordan Streetwear, from brief through execution
• Set digital priorities and guardrails across the ecosystem (ie Paid, Owned, Earned, Social, SNKRS, Energy) to drive consistent, high-impact storytelling
• Translate consumer insights into clear creative briefs that unlock innovative, culturally relevant work
• Drive end-to-end digital journeys, including channel orchestration, run of shows, and performance optimization
• Lead social and creator strategies, ensuring authentic storytelling that moves at the pace of culture
• Partner closely with Brand, Business, and Marketplace teams to align against consumer, product, and commercial priorities
• Independently manage timelines, deliverables, and execution with rigor across multiple workstreams, with continued optimization
• Champion measurement—leveraging data, testing, and learnings to continuously improve outcomes

Requirements

• 6+ years of experience in digital, social, or product marketing, spanning strategy through execution. A background in mobile apps and/or e-commerce highly preferred.
• Proven ability to lead complex, cross-functional campaigns and programs; ability to translate insights into actionable plans and initiatives; switching from strategic thinking to hands-on approach depending on business needs.
• Deep understanding of sneaker culture, streetwear, and youth culture dynamics
• Strong analytical mindset, with experience in performance metrics, A/B testing, and optimization
• Ability to synthesize complexity into clear, compelling narratives for senior stakeholders
• Experience managing agencies and external partners
• Strong organizational skills, with the ability to manage multiple priorities in a fast-paced environment
• High proficiency in building presentations (eg Keynote, FIGMA), storytelling (brand recaps) and copywriting
• Experience with on-the-ground activations
• Willingness to travel (~20%)

Benefits

• Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development.