Lead, SMC Marketing at Snap Inc. | Los Angeles, CA | $121K/yr – $214K/yr

Snap Inc.

Lead, SMC Marketing

Los Angeles, CA (Hybrid)

$121K/yr – $214K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the messaging and content play for sales enablement across global revenue programs, aligning education and audience-specific content with data and KPIs.

Responsibility focus: craft sales enablement messaging and creative tied to KPIs, industry trends, and customer insights.
Content strategy: own customer-centric content that supports global revenue programs and SMB education.
Test and learn: lead Revenue and Data Science to optimize messaging and content by audience segment and journey.

Job Description

Responsibilities

Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights
Own and develop customer centric content strategy that directly supports SMC’s global revenue programs
Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys
Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising
Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
Provide ideas to continuously uplevel internal- and external-facing sales enablement content

Requirements

BS/BA degree or equivalent years of experience
8+ years experience in building and creating marketing content
Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results
Understanding of what type of education resonates for different audiences
Experience leading internal creative design and web development teams
High comfort with data driven decision making and ability to translate data into actionable content recommendations
Ability to consistently uplevel content, while keeping in mind business goals
Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity
Experience or familiarity in working with the media or digital advertising industry

Preferred

Direct experience with hands on sales enablement content creation
Experience with Google Analytics and Figma is a plus
Passion for change, Snapchat, and creativity!

Benefits

paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Snap Inc.

3.5 Glassdoor

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Founded in 2011

Santa Monica, California, USA

8.2K employees (1,212 in marketing)

careers.snap.com

58% recommend to a friend

46% CEO approval