Responsibilities

• Taste Elevation Shopper Strategy Leadership
• Define and lead the shopper insights strategy for the Taste Elevation portfolio, ensuring alignment with category growth ambitions.
• Develop deep expertise in condiment, spoonable, and dressing shopper behavior—including repertoire buying, brand switching, promotion sensitivity, and usage occasions.
• Identify key growth levers such as trade-up, basket expansion, flavor trends, and cross-category pairing opportunities.
• Shape strategic narratives that position Kraft Heinz as a category leader in flavor enhancement and condiments.
• Executive Influence & Business Impact
• Act as a trusted advisor to senior leadership across Marketing, Commercial, and Category teams focused on Taste Elevation.
• Translate complex shopper data into clear, compelling stories that influence decisions on pricing, promotion, assortment, and innovation.
• Drive insight-led strategies that win in highly competitive shelf environments and increase household penetration, loyalty, and buy rate.
• Lead development of frameworks that quantify the role of brand, value, and visibility in shopper decision-making.

Requirements

• Bachelor’s degree in Marketing, Business, Behavioral Science, Statistics, or related field.
• 10–12+ years of experience in shopper insights, consumer insights, category leadership, or related CPG roles.
• Strong experience in food & beverage, ideally within center-store or high-frequency categories.
• Demonstrated ability to influence senior executives and shape enterprise-level strategy.
• Deep expertise in both qualitative and quantitative research, as well as advanced analytics.
• Strong experience working with major U.S. retailers across omnichannel environments.
• Exceptional storytelling, communication, and leadership skills.

Nice To Have

• Master’s degree (MBA, MS in Marketing Research, or similar).
• Experience in condiments, sauces, dressings, or other food categories.
• Proven track record of building and leading high-performing teams.
• Experience driving transformation or building new insights capabilities.

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program , Wellbeing Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability
• Location(s)
• Employee's Home - National