Lead Retail Marketing Strategist

Boise, ID (On-site)

$95K/yr – $124K/yrSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own the measurement discipline across campaigns: set up end-to-end analytics from data collection to live optimization, translate results for business leaders, and mentor a growing team while partnering with sales, product, and client teams.

  • Campaign-level ownership: end-to-end analytics lifecycle from pre-campaign targeting to post-campaign insights.
  • Measurement expert: turn data into actionable recommendations in client meetings.
  • Cross-functional leadership: guide analysts and collaborate with sales, product, engineering, and account teams.

Job Description

Responsibilities

  • Manage and execute end-to-end Reporting & Measurement projects, data collection, analysis, and insight generation.
  • Ensure methodologies align with company standards and industry best practices in incrementality, attribution, and ROI analysis.
  • Partner cross-functionally with sales, product, engineering, and client success teams.
  • Support a team of analysts, setting priorities, guiding technical work, and ensuring skill development.
  • Review deliverables for quality, accuracy, and client readiness.
  • Foster a culture of curiosity, critical thinking, and problem-solving.
  • Own the full end to end analytics process during a campaign lifecycle from pre-campaign audience targeting recommendations, to data QA while the campaign is live to providing actionable insights and recommendations upon the completion of the campaign.
  • Serve as a measurement subject-matter expert in client meetings, translating data into actionable recommendations.
  • Utilize your knowledge of analytics and statistics to draw insights and interpret complex data to tell a story in a way that is easy for business leaders to understand.
  • Collaborate with account teams to integrate measurement into client success strategies.

Requirements

  • Proficiency in A/B testing, experimental design, regression modeling, and causal inference.
  • Strong SQL and Excel skills; proficiency in Python or R; experience with BI tools such as Tableau, Looker, or Power BI.
  • Understanding of ecommerce, retail data, loyalty programs, and ad platform metrics.
  • Ability to distill technical results into compelling business narratives for non-technical audiences.
  • Ability to work cross functionally with internal and external stakeholders across multiple teams.
  • 5–7 years in analytics, marketing science, or measurement, with at least 2 years in a leadership or team lead capacity.
  • Bachelor’s degree in Statistics, Economics, Data Science, or related field; advanced degree a plus.

Preferred

  • Advanced degree a plus.

Benefits

  • Competitive wages ($95,000 - $124,000)
  • Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
  • Time off (vacation, holidays, sick pay).
  • Leaders invested in your training, career growth and development
  • Associates in this position may be eligible for a quarterly bonus.
  • An inclusive work environment with talented colleagues who reflect the communities we serve
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Jack

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Gambir, Jakarta, IDN
134 employees (22 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
11.9K
Traffic Source Mix
Search
36.7%
Direct
46.9%
Referral
10.9%
Social
3.8%
Paid
1.4%

Headcount Trend

Current headcount: ~132

Marketing Team

Marketing Team Size
14 (10% of company)
Marketing Roles Posted (Last 30 Days)
4