Lead Product Marketing Manager, Cash at Wealthfront | New York, USA | $148K/yr – $189K/yr

Wealthfront

Lead Product Marketing Manager, Cash

New York, USA (Remote)

$148K/yr – $189K/yrSenior Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and evolve the Cash banking product positioning and growth, aligning cross-functionally to shape a data-driven roadmap that serves real customer needs and captures new audience opportunities.

Growth & Positioning: Own the messaging, audience targeting, and distribution for Cash; identify desperate audiences and growth levers.
Cross-Functional Roadmap: Partner with Product, research, engineering, and design to translate insights into a cohesive product plan.
Experiments & Briefs: Design and optimize experiments and craft briefs for creative that turn insights into tangible tests and executions.

Job Description

Responsibilities

Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product.
Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
Develop positioning, audience, and distribution strategies for new and existing products
Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences
Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
Regularly lead business performance recaps and findings with executive leadership team
Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Wealthfront

4.1 Glassdoor

Wealthfront integrates investing and saving products to help young professionals build long-term wealth in any market condition. Through software, we deliver high-yield savings through partner banks, diversified ETF and bond ETF investing, zero-commission stock investing, and low-cost loans to help both sophisticated and new investors learn, lower costs, and grow wealth.To learn more please visit www.wealthfront.com or download the app on the App Store or Google Play.Disclosures: https://bit.ly/3NFsXzg wlthfrnt.co/m/linkinbio

Founded in 2011

Palo Alto, California, USA

437 employees (64 in marketing)

www.wealthfront.com

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