Lead, Performance Marketing at Housecall Pro | USA | $94K/yr – $110K/yr

Housecall Pro

Lead, Performance Marketing

USA (Remote)

$94K/yr – $110K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media performance with a focus on Google properties, testing, and cross-functional alignment to scale channels efficiently.

Must-have: 4+ years in performance marketing with paid search and GA4/Google properties
Standout: proven ability to design rigorous experiments and roadmaps across channels
Standout: ability to leverage AI/tools to speed testing and automate workflows

Job Description

Responsibilities

Own execution, optimization, and performance across key paid marketing channels, including Google Ads, Directories, and new platforms
Design and execute creative, audience, and bidding tests to optimize return on ad spend (ROAS) and customer acquisition cost (CAC)
Develop and manage a performance roadmap that prioritizes high-impact experiments and long-term channel scaling
Leverage AI tools and automation to improve campaign efficiency, reduce manual work, and accelerate testing velocity
Collaborate cross-functionally with analytics, lifecycle, and content teams to align campaigns with broader funnel goals
Analyze performance data from internal and third-party sources (i.e. GA4, ad platforms, BI dashboards) to uncover insights and drive strategic recommendations
Lead the development of new audience segmentation strategies and targeting initiatives to improve campaign relevance and personalization
Champion creative innovation by working closely with design and brand to develop and test high-performing ad concepts
Proactively identify areas for workflow optimization and implement process improvements to elevate marketing operations
Contribute to budget planning, forecasting, and reporting efforts, ensuring alignment with growth goals and efficient resource allocation

Requirements

4 years of hands-on experience in performance marketing with a focus on paid search and other Google properties
Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
Advanced proficiency in Google Ads, Meta Ads, Google Tag Manager, and Google Analytics 4 (GA4)
Strong quantitative skills and experience working with campaign data to optimize performance
Experience with Google Ads Scripts or API integrations preferred

Preferred

Experience with Google Ads Scripts or API integrations preferred
Demonstrated ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs
Strong analytical mindset and comfort working with large data sets in spreadsheets or dashboards
Strategic thinker with the ability to balance quick wins with long-term experimentation
Effective communicator with experience presenting performance insights and recommendations to stakeholders
Curious, results-oriented, and self-motivated with a passion for performance marketing innovation
Collaborative approach and ability to work across teams to align on messaging, targeting, and funnel optimization

Benefits

A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
Paid holidays and flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup backed by top-tier VCs
Monthly tech reimbursements

Housecall Pro

3.7 Glassdoor

Housecall Pro was founded in 2013 with one mission: to help home service professionals succeed.Today, more than 200,000 Pros use our powerful, easy-to-use platform to run and grow their businesses—from scheduling and dispatching to payments, customer communication, and beyond. We make work simpler, more innovative, and more profitable.But we’re more than just software—we’re a movement. We #ChampionTheTrades by providing the tools, resources, training, and community to support every Pro on their journey.Whether you're HVAC, Plumbing, Electrical, Cleaning, or any skilled trade—we’re here for you. we’ve built the largest, most connected network of home service Pros united by purpose and pride.We show up for our Pros every day—through mentorship, recognition, and advocacy. Because when you grow, we all grow.Join the movement. Champion the Trades with us: https://bit.ly/46SBt9k

Founded in 2013

Denver, Colorado, USA

1.3K employees (106 in marketing)

www.housecallpro.com

69% recommend to a friend

78% CEO approval