Responsibilities

• Organic Growth: Build and execute the SEO roadmap across technical, content, and off-page. Own the numbers: traffic, rankings, conversions. No handoffs, no excuses.
• AI-Optimized Search (AIO): Define and drive CARE.com's strategy for visibility in AI-generated results — Google AI Overviews, ChatGPT, Perplexity, and whatever comes next. Optimize entity coverage, content structure, and schema to ensure we're the answer, not just a result.
• Technical SEO: Run audits, triage issues, and ship fixes. Partner with engineering from requirements through QA — you write the tickets, you join the sprints, you own the outcome. SEO is built into the product lifecycle, not bolted on afterward.
• Content & On-Page: Own the full cycle from keyword brief to published page. Build scalable frameworks for programmatic SEO across CARE.com's care categories. Every page should earn its index.
• Cross-Functional Influence: Be the SEO authority for Product, Engineering, Marketing, and Data. Align with Paid on SERP strategy. Build dashboards that make organic performance impossible to ignore.

Requirements

• Experience
• 7+ years of SEO experience
• Proven track record of driving significant organic traffic and revenue growth at scale
• Direct experience working within or alongside engineering/product teams in an agile environment
• Demonstrated experience with AI search optimization (AIO, LLM-based search, featured snippets, entity optimization)
• Technical Skills
• Expert-level proficiency with SEO tools: Google Search Console, Ahrefs, Semrush, Screaming Frog, Botify, or similar
• Comfortable reading and writing HTML, CSS basics, and structured data (JSON-LD/Schema.org)
• Experience with log file analysis, JavaScript SEO challenges, and large-scale site architecture
• Proficiency with analytics platforms (GA4, Looker, Tableau, or similar)
• Soft Skills & Mindset
• A bias for action — you move fast, test, learn, and iterate
• Strong communicator who can translate complex SEO concepts for non-technical stakeholders and write airtight engineering tickets
• Project management chops — you can manage multiple initiatives simultaneously without dropping the ball
• Entrepreneurial ownership mentality: you treat the organic channel like it's yours to build

Benefits

• health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).