Lead Marketing Manager, SEO at Care.com | Austin, TX | $120K/yr – $135K/yr

Care.com

Lead Marketing Manager, SEO

Austin, TX (On-site)

$120K/yr – $135K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the full-stack SEO engine by driving organic growth across technical, content, and AI-driven search, while aligning with Product, Engineering, and Marketing to deliver measurable traffic and revenue impact.

Growth Ownership: Build and execute an integrated SEO roadmap spanning technical, content, and AI search to hit traffic, rankings, and conversions targets.
Cross-Functional Influence: Be the go-to SEO authority for Product, Engineering, and Data; translate insights into product and engineering action and visible dashboards.

Job Description

Responsibilities

Organic Growth: Build and execute the SEO roadmap across technical, content, and off-page. Own the numbers: traffic, rankings, conversions. No handoffs, no excuses.
AI-Optimized Search (AIO): Define and drive Care.com's strategy for visibility in AI-generated results — Google AI Overviews, ChatGPT, Perplexity, and whatever comes next. Optimize entity coverage, content structure, and schema to ensure we’re the answer, not just a result.
Technical SEO: Run audits, triage issues, and ship fixes. Partner with engineering from requirements through QA — you write the tickets, you join the sprints, you own the outcome. SEO is built into the product lifecycle, not bolted on afterward.
Content & On-Page: Own the full cycle from keyword brief to published page. Build scalable frameworks for programmatic SEO across Care.com's care categories. Every page should earn its index.
Cross-Functional Influence: Be the SEO authority for Product, Engineering, Marketing, and Data. Align with Paid on SERP strategy. Build dashboards that make organic performance impossible to ignore.

Requirements

7-10+ years of SEO experience
Proven track record of driving significant organic traffic and revenue growth at scale
Direct experience working within or alongside engineering/product teams in an agile environment
Demonstrated experience with AI search optimization (AIO, LLM-based search, featured snippets, entity optimization)
Expert-level proficiency with SEO tools: Google Search Console, Ahrefs, Semrush, Screaming Frog, Botify, or similar
Comfortable reading and writing HTML, CSS basics, and structured data (JSON-LD/Schema.org)
Experience with log file analysis, JavaScript SEO challenges, and large-scale site architecture
Proficiency with analytics platforms (GA4, Looker, Tableau, or similar)
A bias for action — you move fast, test, learn, and iterate
Strong communicator who can translate complex SEO concepts for non-technical stakeholders and write airtight engineering tickets

Nice-to-have

1–2 years in a lead or manager-level role are a nice to have, you will be cross collaborating heavily with product and engineering teams

Benefits

health insurance coverage, life, and disability insurance
a generous 401K employer matching program, paid holidays, and paid time off (PTO)
annual bonuses and short- and long-term incentives.

Care.com

3.1 Glassdoor

Care.com is where families go to find care and where caregivers go to find meaningful work. Since 2007, over 45 million people have turned to Care.com—across child care, senior care, adult care, pet care and housekeeping. We’re here to make care simpler, smarter and more personal. Through Care for Business, Care.com empowers over 700 companies to provide family care benefits to their employees. With HomePay, we make it easier for families to manage household taxes and payroll. As moms, dads, pet parents, sons and daughters ourselves, we’re a passionate team of innovators and problem-solvers. We utilize data, AI and cutting-edge solutions to address universal care challenges and build connections. If you’re driven to apply your talents where innovative tech meets heart and want to contribute to a platform that has supported millions of families (and counting!), explore a career with us. Care.com is proud to be part of the IAC family.

Founded in 2006

Dallas, Texas, USA

www.care.com

42% recommend to a friend

63% CEO approval