Lead Marketing Manager, SEO at Care.com | Dallas, TX | $125K/yr – $135K/yr

Care.com

Lead Marketing Manager, SEO

Dallas, TX (Hybrid)

$125K/yr – $135K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize CARE.com’s organic growth by building a scalable SEO program across technical, content, and AI-driven search, coordinating with Product, Engineering, and Marketing to drive traffic, rankings, and revenue.

Technical SEO: Run audits, fix issues, partner with engineering from requirements through QA, integrating SEO into the product lifecycle.
Content & On-Page: Own keyword briefs to published pages, build scalable programmatic SEO across care categories.
AI Optimized Search: Define strategy for AI-generated visibility, optimize entity coverage and schema.

Job Description

Organic Growth: Build and execute the SEO roadmap across technical, content, and off-page. Own the numbers: traffic, rankings, conversions. No handoffs, no excuses.
AI-Optimized Search (AIO): Define and drive CARE.com's strategy for visibility in AI-generated results — Google AI Overviews, ChatGPT, Perplexity, and whatever comes next. Optimize entity coverage, content structure, and schema to ensure we're the answer, not just a result.
Technical SEO: Run audits, triage issues, and ship fixes. Partner with engineering from requirements through QA — you write the tickets, you join the sprints, you own the outcome. SEO is built into the product lifecycle, not bolted on afterward.
Content & On-Page: Own the full cycle from keyword brief to published page. Build scalable frameworks for programmatic SEO across CARE.com's care categories. Every page should earn its index.
Cross-Functional Influence: Be the SEO authority for Product, Engineering, Marketing, and Data. Align with Paid on SERP strategy. Build dashboards that make organic performance impossible to ignore.

Care.com

3.1 Glassdoor

Care.com is where families go to find care and where caregivers go to find meaningful work. Since 2007, over 45 million people have turned to Care.com—across child care, senior care, adult care, pet care and housekeeping. We’re here to make care simpler, smarter and more personal. Through Care for Business, Care.com empowers over 700 companies to provide family care benefits to their employees. With HomePay, we make it easier for families to manage household taxes and payroll. As moms, dads, pet parents, sons and daughters ourselves, we’re a passionate team of innovators and problem-solvers. We utilize data, AI and cutting-edge solutions to address universal care challenges and build connections. If you’re driven to apply your talents where innovative tech meets heart and want to contribute to a platform that has supported millions of families (and counting!), explore a career with us. Care.com is proud to be part of the IAC family.

Founded in 2006

Dallas, Texas, USA

www.care.com

42% recommend to a friend

63% CEO approval