Responsibilities

• Lead and participate in complex marketing initiatives including those that are cross-functional with broad impact
• Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements
• Strategically collaborate and consult with peers, colleagues, and mid-level managers to resolve issues and achieve goals cross lines of business, vendor relationships, and cross-functional resources on highly complex initiatives to achieve marketing deliverables
• Execute portfolio marketing campaigns, primarily supporting Balance Transfer initiatives
• Develop and deploy marketing messages to customers designed to drive response
• Operate as part of a broader Marketing Team
• Focus on message delivery and customer response outcomes

Requirements

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Preferred

• Experience managing complex, regulated marketing campaigns with high operational volume
• Experience with marketing execution, testing, and operational controls
• Comfort working in highly regulated environments with audit and exam exposure
• Strong cross-functional communication and stakeholder management skills
• Flawless, execute marketing campaigns on time delivery of marketing campaigns that deliver customer value and drive business outcomes
• Experience with Jira, Aprimo, CoPilot, AI, and Fiserv
• Experience managing multiple performance marketing campaigns simultaneously
• Experience with message delivery and customer response outcomes
• Strong experience with portfolio-level campaign execution and delivery
• Card and/or Personal consumer Lending experience