Drive multi-channel marketing analytics to quantify performance, optimize spend, and inform strategy through rigorous measurement, data quality, and cross‑functional collaboration.

• Develop and implement comprehensive analytical frameworks to evaluate marketing campaign performance across multiple channels, with emphasis on paid media.
• Lead the measurement of KPIs, conversion tracking, and attribution models to accurately assess marketing and campaign success.
• Continuously monitor media and advertising campaign performance including campaign structure, media selection, and creative performance; leverage findings to optimize marketing spend.
• Ensure data accuracy, maintain data quality standards, and troubleshoot tracking issues across analytics platforms.
• Partner with marketing operations to integrate data across marketing automation platforms, CRMs, and analytics tools.
• Collaborate with media and marketing teams (including agencies and internal stakeholders) to provide insights that inform campaign strategy, targeting, budgeting, and overall marketing direction.
• Partner with cross-functional marketing analysts (e.g., eCommerce, customer marketing, content) to understand interdependencies and the overall impact of various marketing initiatives.
• Utilize tools such as Google Analytics, Adobe Analytics, Power BI, and platform-specific dashboards to create comprehensive reports and dashboards for stakeholders.
• Conduct deep-dive analyses to identify trends, opportunities for optimization, and areas of underperformance across marketing initiatives.
• Present findings and strategic recommendations clearly to stakeholders and senior leadership

Requirements

• Bachelor's degree in Marketing, Data Science, Statistics, Business, or related field.
• 6+ years of experience in marketing analytics, digital marketing analytics, or paid media analytics.
• Expertise in analytics tools such as Google Analytics, Adobe Analytics, Tableau, Power BI, SQL, and Excel.
• Proficiency with paid media platforms (Google Ads, Facebook Business Manager, programmatic platforms).
• Solid understanding of attribution models, conversion tracking, and multi-channel attribution.
• Analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication skills for stakeholder presentations and strategic discussions.
• Team Player: Ability to work collaboratively in a fast-paced, team-oriented environment.
• Organization: Exceptional organizational and multitasking abilities.

Preferred

• Experience with lead forecasting and predictive modeling for demand generation campaigns (Nice to Have).

Benefits

• We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.