Responsibilities

• Partner closely with Marketing and Partnerships to guide budget allocation and campaign strategy through proactive, data-driven insights.
• Lead performance analytics across lifecycle, direct mail, and paid channels, helping the team identify what's working, why, and where we can improve.
• Build clear, actionable dashboards and KPIs that connect marketing efforts to conversion, growth, and efficiency outcomes.
• Own and continuously improve our marketing analytics and campaign tooling, including platforms like Braze.
• Manage and support a team of Marketing Analysts while driving automation, scalable reporting, and strong cross-functional relationships.

Requirements

• 6+ years of experience in marketing or growth analytics, with a strong track record of influencing performance marketing decisions and leading a team.
• You've analyzed multi-channel campaigns and understand how lifecycle, acquisition, and partnerships work together to drive growth.
• You're fluent in marketing performance measurement, attribution, funnel analysis, and ROI modeling.
• You're highly comfortable with SQL and have experience using R or Python to uncover insights, run analyses, and support experimentation.
• You know how to turn complex data into clear, practical recommendations that build trust with stakeholders and enable them to make confident decisions.

Preferred

• Experience partnering with senior marketing leaders on annual planning and long-term strategy.
• Experience managing analysts and building high-performing analytics teams.
• Familiarity with experimentation design and incrementality testing in performance marketing.

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave