Responsibilities

• Assist in building, launching, and maintaining paid search campaigns across Google Ads and Microsoft Advertising to drive results.
• Conduct ongoing keyword research, expansion, and negative keyword management to optimize traffic quality and reduce unqualified clicks.
• Write, test, and refine ad copy and extensions to improve click-through and conversion rates.
• Monitor campaigns daily and adjust bids, budgets, audiences, and targeting strategies to achieve efficiency goals such as cost-per-quote and policy acquisition growth.
• Perform search query analysis to uncover new opportunities, improve targeting, and eliminate wasted spend on irrelevant terms.
• Pull, QA, and analyze performance data to provide actionable insights and clear recommendations to stakeholders.
• Track daily and monthly spend, ensuring campaigns remain within allocated budgets while consistently meeting key performance metrics.
• Collaborate with cross-functional teams (SEO, analytics, creative, media) to align strategies, minimize channel cannibalization, and maximize overall marketing impact.
• Stay up to date on Google and Microsoft Ads updates, industry regulations, and emerging search marketing trends relevant to the insurance sector.
• Maintain clean account structures, process checklists, and testing roadmaps to ensure best practices are followed

Requirements

• Bachelor’s Degree
• 4+ years of experience in PPC and digital marketing
• Mastery of SA360 and Google Ads (AdWords)
• Performance marketing mindset to work toward goals and targets.
• Strong analytical skills for keyword research, data analysis, and performance tracking
• Excellent communication skills, both written and verbal, for collaboration and reporting

Preferred

• Familiarity with large-scale budgets
• Agency experience, especially in insurance vertical
• Conversion tracking setup, such as floodlight tags
• SEO knowledge
• Understand of performance metrics beyond clicks, such as LTV or multi-touch attribution

Benefits

• Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.