Lead Growth Marketing Strategist

USA (Remote)

$69K/yr – $119K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead lifecycle marketing across acquisition, onboarding, engagement, and retention to drive measurable growth.

  • Own lifecycle marketing end-to-end across acquisition, onboarding, engagement, and retention
  • Must-have: 5+ years of digital lifecycle marketing experience with proven growth
  • Standout: Salesforce Marketing Cloud execution and cross-functional collaboration

Job Description

Responsibilities
  • Own lifecycle marketing across acquisition, onboarding, engagement, and retention
  • Design, build, and launch trigger-based and always-on campaigns with defined segmentation and targeting
  • Directly execute campaigns in Salesforce Marketing Cloud, including builds, QA, deployment, and scheduling
  • Implement and optimize triggered communications (e.g., onboarding milestones, product nudges)
  • Establish scalable templates, processes, and workflows to improve execution speed and consistency
Requirements
  • Bachelor's degree in Marketing, Business, Finance, or related field required
  • 5+ years of digital lifecycle marketing experience
  • Proven track record of driving measurable growth through marketing campaigns
  • Experience leading cross-functional initiatives and influencing stakeholders without direct authority
  • Strong analytical skills with proficiency in SQL, Tableau, Excel modeling, and data visualization tools
  • Experience with marketing automation platforms (Salesforce Marketing Cloud, Braze, or similar) and customer journey orchestration
  • Knowledge of A/B testing methodologies, experimentation frameworks, and test-and-learn approaches
  • Understanding of digital banking ecosystems and mobile app engagement
  • Excellent presentation and communication skills for executive-level stakeholders and cross-functional teams
  • Project management capabilities with ability to manage multiple concurrent initiatives and competing priorities
Preferred
  • Credit union or community banking experience preferred
Benefits
  • Bonus/incentives for all regular employees
  • 401(k) with 8% company contribution
  • Medical, dental, and vision insurance for employees and dependents paid at 80%
  • PTO and paid sabbaticals
  • Tuition reimbursement
Chevron Federal Credit Union logo

Chevron Federal Credit Union

3.8 Glassdoor

Who We AreChevron Federal Credit Union, established in 1935, is a financially sound and growing organization providing home, auto, and personal loans, checking and savings accounts, top-tier rates, and personalized service to over 130,000 members around the world. We are proud to be a company built by members for members. Headquartered in Concord, California with branches in seven states, CFCU is dedicated to earning trust, developing lifelong relationships, and providing financial guidance. That’s why we are in the top 1% of credit unions in the United States.What We DoWith over $4.8 billion in assets, CFCU has established itself as a trusted credit union delivering exceptional value and satisfaction. Our focus is the financial wellness of our members and not selling products. We exist to serve our members’ needs whether they are just starting their financial journeys, recently settled in the United States, need to finance a car or home, or just want to build their savings. We go to bat for our members and get to know their individual needs and preferences, because personalized service is more than just a slogan on the door.At CFCU, every employee can make an impact. We support our employees with generous paid time off, substantial paid parental leave, and sabbaticals. Our positive “can do” culture contributes to the longevity of our employees – some of whom have been with us for over three decades!Why We Do ItCFCU is a diverse member-owned, not-for-profit institution founded on the principle of helping members meet their financial goals every day. From scholarships for college applicants to educational lunches for member groups, we are passionate about developing and nurturing financial wellness across the country.

Founded in 1935
Concord, California, USA
380 employees (8 in marketing)
66% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
130.4K
Traffic Source Mix
Search
20.4%
Direct
75.2%
Referral
4.1%
Social
0.2%
Paid
0.1%

Headcount Trend

Current headcount: ~380

Marketing Team

Marketing Team Size
8 (2% of company)