Responsibilities

• Own Lead Generation. Drive qualified leads across all channels — SEO/GEO, website, email, LinkedIn, webinars, conferences, and paid advertising — and continuously optimize conversion at every stage of the funnel.
• Campaigns. Run email and LinkedIn campaigns that drive meetings and pipeline. Design the sequences, write the copy, measure the results.
• Webinars. Plan and execute webinars as a lead generation channel, from topic selection to promotion to post-event follow-up.
• Conferences. Manage conference strategy alongside the Field Marketing Manager, with responsibility for pre-event outreach and ROI analysis.
• Paid Advertising. Work with our external partners or manage directly on paid campaigns, A/B message testing, and performance optimization.
• Reporting. Build the dashboards that let us understand what's generating pipeline and what's not.
• GTM Systems. Help build the workflows and AI-powered automations that let a small team operate at the pace of a much larger one.

Requirements

• 3–5+ years of experience in a fast-paced B2B environment in a Growth, Demand Gen, or related Marketing role.
• Demonstrated experience across at least two or more growth channels, including SEO/GEO, LinkedIn, email, events (webinars and conferences), paid search, and partner programs
• A problem-solver who uses data. You break down complex problems, figure out how to crack them, and measure whether it worked.
• Excellent written communication. You can write outreach copy, campaign messaging, and landing page content that converts.
• Intellectual curiosity about AI and technology. You should be excited about learning our platform and talking about it credibly.
• You move fast, ship work, and care about outcomes over process.

Preferred

• Bonus if you have experience with Hubspot and healthcare/enterprise B2B.

Benefits

• Medical, dental, vision, 401(k), and PTO
• San Francisco: Daily lunch provided in the office