Lead Generation Specialist

Madison, IN (On-site)

$75K/yr – $80K/yrMid Level3+ years expFull time

Posted 3 weeks ago

Job Summary

Own the end-to-end lead generation and pipeline management by coordinating cross-functional campaigns, content creation, and events to drive qualified opportunities from prospecting through to channel handoff and closure.

  • Develop and execute targeted Lead Gen campaigns with marketing and distributor partners
  • Qualify, nurture, and manage leads through the funnel and handoff processes

Job Description

Responsibilities

  • Prospect sales leads through relevant channels such as but not limited to cold prospecting, database marketing, ABM and the use of industry tools such as Construct Connect, Dodge Report etc.
  • Qualify incoming leads to determine placement in the marketing funnel.
  • Assist in the development of content for inbound lead channels.
  • Work cross-functional with the marketing group to develop targeted Lead Gen campaigns to support sales efforts.
  • Manage leads in the pipeline to the point of channel handoff.
  • Work with Sales Leaders and Distributor Partners to see leads to closure, capturing final disposition
  • Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community (AEC) lead generation program including lunch & learns, campaigns, trade shows and customer events.

Requirements

  • Bachelor’s Degree. Marketing or Communications preferred.
  • 3+ years’ experience in a customer focused field.
  • CRM experience preferably with Sales Force
  • Strong task management and planning capability
  • Exceptional writing and editing skills, with an eye for detail.
  • Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders.
  • Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines.
  • Ability to build positive working relationships at all levels of the organization.

Preferred

  • Communication
  • Customer Prospecting
  • Content Presentation Skills
  • Organizational Skills
  • Analytical Skills
  • Marketing Campaign Skills
  • Knowledge of SEO/SEM
  • Key Dover Competencies: Builds and Manages Collaborative Relationships; Change Leadership; Motivates and Inspires; Self-Awareness and Personal Development

Benefits

  • Benefits: Benefits for this position include: a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including 11 paid holidays per calendar year, paid vacation days beginning at 80 hours annually, 24 paid sick leave hours annually or as provided under state and local paid sick leave laws; tuition assistance; business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services. Eligibility for benefits is governed by applicable plan documents and policies.
Vehicle Service Group, A Dover Company logo

Vehicle Service Group, A Dover Company

Do you have a passion for cars or big trucks? Do you enjoy creating new products using industry-leading technology? Do you find satisfaction in helping others get their job done quickly and safely? Can you be part of building brands that have been recognized for quality and dedication for nearly 100 years? If you said ‘yes’ to any of these, then a career at Vehicle Service Group might be for you. At VSG you’ll find an atmosphere of success that comes from an appreciation for hard work, cross-functional teamwork and individual contributions. With career options in engineering, finance and accounting, marketing, sales, supply chain, operations, customer service and human resources, there’s opportunity to develop and grown. VSG is part of Dover Corporation. We offer our vehicle lifts, wheel service systems, collision repair equipment and OEM 4WD and AWD systems from global operation centers. Our world-class brands include Rotary, Chief, Ravaglioli and Warn Automotive and are key in our quest to become the undisputed leader in every vehicle service market where we choose to participate.

Founded in 1925
Downers Grove, Illinois, USA
483 employees (20 in marketing)

Salaries

Posted range

$75K/yr – $80K/yr

Taken straight from the job posting.

See all Vehicle Service Group, A Dover Company salaries

Marketing Team

Marketing Team Size
20 (4% of company)
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
12.5K
Traffic Source Mix
Search
30.7%
Direct
46.2%
Referral
6.6%
Social
14.7%
Paid
1.5%

Headcount Trend

Current headcount: ~483

Recent News

Vehicle Service Group, A Dover Company logo

Lead Generation Specialist

Vehicle Service Group, A Dover Company · Madison, IN · On-site