Lead Director, Digital Content Studio & Story Hub

Woonsocket, RI (Remote)

$100K/yr – $232K/yrDirector/ExecutiveFull time

Posted 6 weeks ago

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Job Summary

Own the editorial engine behind CVS Health storytelling by standing up a Digital Content Studio and Story Hub that drives multi‑channel content from intake to distribution, with scalable processes and governance.

  • Ownership: build and run the end-to-end content lifecycle for CVSHealth.com, enterprise social, and emerging channels.
  • Narrative systems: source high value stories, craft editorial pipelines, and ensure alignment with brand, accessibility, and performance standards.
  • Ops and governance: implement intake, prioritization, asset delivery, and a network of story champions to accelerate content development.

Job Description

Responsibilities

  • Establish and lead CVS Health’s new Digital Content Studio, defining vision, structure, workflows, and long‑term capability growth.
  • Manage and mentor a Creative Lead (motion graphics/design) and a Senior Producer overseeing production cycles and asset delivery.
  • Oversee the creation of digital content, including video, motion graphics, design, and written assets, for CVSHealth.com, enterprise social channels, and other owned or emerging distribution platforms.
  • Develop scalable production processes for intake, prioritization, creative development, and delivery.
  • Ensure all content aligns with brand, accessibility, and performance standards.
  • Build and lead the Story Hub as an editorial and insights capability within the Digital Content Studio.
  • Create the systems and governance for story intake, evaluation, prioritization, and lifecycle management.
  • Source high‑value stories from across the enterprise and shape them into narrative‑ready material for content development.
  • Maintain a centralized database of stories, insights, and raw materials that fuel digital content creation.
  • Ensure seamless collaboration between the Story Hub and creative/production teams to accelerate content development.

Requirements

  • 10+ years of experience in content development/strategy, creative operations and production, digital communications, or editorial leadership.
  • Experience building, formalizing, or scaling creative or content capabilities, including process and workflow design.
  • Strong background managing creative and production teams, including video, design, and multimedia work.
  • Demonstrated ability to partner with digital channel owners and translate strategy into content plans.
  • Proven experience managing and developing creative and production talent.
  • Strong stakeholder‑management, relationship‑building, and organizational skills.
  • Familiarity and fluency with the U.S. health care landscape, including pharmacy, pharmacy benefit management, and/or health insurance sectors.
  • Bachelor’s degree in Communications, Journalism, Digital Media, Marketing, or a related field required.
  • Master’s degree preferred.
  • Experience launching editorial platforms, content hubs, or centralized content operations.
  • Experience working in a large, complex, or regulated enterprise.

Preferred

  • Experience launching editorial platforms, content hubs, or centralized content operations.
  • Experience working in a large, complex, or regulated enterprise.
  • Familiarity with content management systems, digital asset workflows, or customer insights platforms.

Benefits

  • Great benefits for great people
  • This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
  • Additional details about available benefits are provided during the application process and on Benefits Moments .
CVS Health logo

CVS Health

3.2 Glassdoor

CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.

Founded in 1963
Woonsocket, Rhode Island, USA
132K employees (1,798 in marketing)
45% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
21.9%
Direct
40.9%
Referral
30.4%
Social
6.2%
Paid
0.6%

Headcount Trend

Current headcount: ~132.5K

Marketing Team

Marketing Team Size
1,117 (1% of company)
Median Career Experience
17.5 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
26

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $4B
  • Jul 2025
    Grant • $1.5M
  • Nov 2019
    Post IPO Equity

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