Lead, Digital Marketing

Santa Monica, CA (Hybrid)

$87K/yr – $162K/yrSenior Level9+ years expOther

Posted 3 months ago

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Job Summary

Drive real-time Call of Duty social and live-issues communications across platforms, with cross-functional collaboration and content strategy ownership.

  • Own real-time communications and live-event coverage across Call of Duty communities.
  • Must-have: 9+ years in gaming marketing, journalism, or social media.
  • Standout: leads original content productions (video series, official podcast) and grows the Call of Duty Discord community.

Job Description

Responsibilities

  • Stay plugged into the latest topics and trends on social media, Call of Duty and general video game entertainment communities
  • Collaborate across cross-functional Call of Duty teams and communications teams to deliver dynamic real-time news, updates, and live-issues communications
  • Play an integral role in driving ongoing development and day-to-day execution of Call of Duty social media topics, including identifying opportunities to engage in real-time with fact-based, verified information and updates
  • Be a key stakeholder in content strategy and live issue communications, including monitoring conversation and strategic social media calendars
  • Contribute to shaping the strategy and managing the day-to-day implementation of original content productions, including original digital video series and the official Call of Duty Podcast, as well as adapting long-form Call of Duty blog editorial for short-form social media
  • Take an active role in leading the development and growth of the official Call of Duty Discord server
  • Work collaboratively across cross-functional teams to drive the day/day editorial, content planning, copywriting and reactive engagement within community platforms and across social media
  • Execute real-time communications around live-events, announcements, and large gameplay campaign beats
  • Analyze and report on content and program performance data to drive continuous improvement and optimization
  • Overall ability to manage a spectrum of dynamic projects and real-time communication needs

Requirements

  • Minimum 9+ years of experience in video game marketing, journalism, community management and/or social media, preferably in gaming
  • Appetite for all things digital and social, up to date on the latest platforms and technologies, as well as a desire to identify opportunities for real-time, issues-driven communications
  • Passion for gaming, especially the Call of Duty franchise and community, as well as a strong knowledge of gaming audience segments
  • Excellent written, verbal, and interpersonal communication skills
  • Working knowledge of social platforms and associated analytics programs and tools such as Sprinklr, Opal, Confluence, JIRA, YouTube, Instagram, Twitter, Tik Tok, Discord, Reddit and Facebook, as well as each platform’s native analytics tools
  • Organized, detail-oriented, and able to multitask while remaining communicative with teams
  • Experience with working cross-departmentally and/or with 3rd-party agencies/partners a plus; experience reviewing analytics and performance data to interpret insights
  • Bachelor’s degree in creative writing, communications, journalism, public relations, or marketing; experience refining a brand’s ‘voice’ on social, including copywriting
  • Detail-oriented, self-directed skills including ability to manage multiple tasks and projects simultaneously, including adaptability to fluid and last-minute changes
  • Experience with working cross-departmentally and/or with 3rd-party agencies/partners a plus

Preferred

  • Experience working with influencers a plus
  • Video production/publishing, graphic design and/or content creation experience a plus

Benefits

  • Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
  • 401(k) with Company match, tuition reimbursement, charitable donation matching;
  • Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
  • Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
  • If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Activision logo

Activision

At Activision, we strive to create the most iconic brands in gaming and entertainment.We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash BandicootTM, Tony Hawk’sTM Pro SkaterTM, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization. We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up. Ready to Activate Your Future?

Founded in 1979
Santa Monica, California, USA
3.1K employees (699 in marketing)

Traffic Signals

Monthly Visitors
5.4M
Traffic Source Mix
Search
44.3%
Direct
47.3%
Referral
6.6%
Social
1.5%
Paid
0.3%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
258 (8% of company)
Median Career Experience
15 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
2

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