Lead Digital Customer Growth

Dallas, TX (On-site)

$144K/yr – $216K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end‑to‑end digital growth initiatives across strategy, demand, and customer experience to drive revenue and seamless, personalized customer journeys.

  • Growth & Experience: Coordinate across digital strategy, eCommerce, and performance optimization to align launches, offers, and partnerships with a data‑driven, customer‑first approach.
  • Demand & Analytics: Lead converged demand programs, SEO execution, site reliability, and fraud reduction to lift conversions on owned channels.
  • Innovation & Platforms: Drive test‑and‑learn initiatives and AI opportunities to scale personalization and robust digital infrastructure.

Job Description

Own digital growth across strategy, demand generation, and customer experience, coordinating with cross‑functional teams to maximize revenue and seamless omni‑channel journeys.

  • Responsibilities: Digital Strategy and eCommerce Coordination—align digital strategies with eCommerce solutions across desktop, mobile web, and app platforms.
  • Demand and Traffic Strategy—lead SEO and converged demand programs that drive conversions on owned platforms.
  • Customer Journey and Experience Management—shape converged buy flows and cross‑selling initiatives with tech, product, and marketing partners.
  • Technology and Innovation—adopt hypothesis‑driven testing and scale AI opportunities to improve digital infrastructure and experiences.
  • Data Analytics and Optimization—apply analytics to optimize journeys, performance, and digital sales growth across AT&T’s ecosystem.
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AT&T

3.4 Glassdoor

We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable. What are you dreaming of doing with your career? Find stories about our talent, career advice, opportunities, company news, and innovations here on LinkedIn. To learn more about joining AT&T, visit: http://www.att.jobs We provide in some of our posts links to articles or posts from third-party websites unaffiliated with AT&T. In doing so, AT&T is not adopting, endorsing or otherwise approving the content of those articles or posts. AT&T is providing this content for your information only.

Founded in 1983
Dallas, TX, US
175K employees (6,523 in marketing)
55% recommend to a friend
46% CEO approval

Traffic Signals

Monthly Visitors
112.6M
Monthly Google Ads Budget
$7.3M
Traffic Source Mix
Search
22.5%
Direct
63.8%
Referral
10.9%
Social
0.6%
Paid
2%

Headcount Trend

Current headcount: ~178.7K

Marketing Team

Marketing Team Size
4,145 (2% of company)
Median Career Experience
16 years
Median Tenure
9.2 years
Marketing Roles Posted (Last 30 Days)
19

Funding

Total Funding
$5B
Last Raise
$5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $5B
  • Feb 2024
    Grant • $42.3M
  • Jan 2023
    Grant • $2.2M

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