Responsibilities

• CRM Strategy, Lifecycle & Go to Market Support
• Support the development of CRM and lifecycle strategies across key customer moments, including onboarding, engagement, trial, loyalty, habit formation, reactivation, and churn prevention.
• Contribute to CRM led go to market campaigns for always on new products and limited time offers.
• Help translate business and product priorities into clear journey strategies, targeting approaches, and campaign hypotheses that define who to target, what to say, and when to engage across owned channels.
• Support segmentation and audience strategies using first party data (with third party inputs where applicable), ensuring approaches are practical within the client’s data, identity, and technology environment.
• Go to Market Campaign Planning & Optimization
• Support the planning and optimization of CRM led go to market campaigns, including teaser, launch, sustain, and last chance phases for always on products and LTOs.
• Help develop test plans and learning agendas focused on driving trial, repeat purchase, and habitual behavior (turning triers into lovers).
• Partner with creative and channel teams to ensure the communication approach aligns with lifecycle intent. Ensure personalization logic and offer framing match the product or value proposition being marketed.
• Measurement & Insights Development

Requirements

• 3–5+ years of experience in CRM, lifecycle marketing, loyalty marketing, or digital marketing strategy (agency, consulting, or in house).
• Working knowledge of CRM channels and lifecycle mechanics, including email, SMS, push, in app messaging, and personalization.
• Experience supporting segmentation strategies, journey planning, go to market campaigns, testing, and optimization informed by performance and customer insight.
• Strong analytical orientation with the ability to translate data into clear strategic implications and recommendations.
• Proven ability to collaborate effectively across cross functional teams, including CRM operations, analytics, creative, media, and product/UX partners.
• Strong written and verbal communication skills, with experience contributing to client facing presentations, readouts, and working sessions.

Preferred

• CRM or lifecycle marketing Certifications are a plus, but not required.
• Advanced certifications with any of the aforementioned subject matter is preferred.

Benefits

• Time to Recharge: Flexible time off (FTO), 15 paid holidays
• Time to Recover: Paid sick time
• Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling