Responsibilities

• Creative Strategy & Roadmapping: Define winning beliefs, angles, and roadmaps. Translate media buyer insights into clear creative direction and briefs
• Team Leadership: Directly manage and develop two Junior Creative Strategists, overseeing their execution and ensuring professional growth
• Performance Analysis: Lead creative reporting and data-based testing. Identify winning hooks and iterate on assets with surgical precision
• Asset Management: Oversee creative trackers and organization, ensuring the creative pipeline is documented and fulfilled according to company SOPs
• Collaboration: Work side-by-side with Media Buyers and the Director of Marketing to align creative output with quarterly CPA and ROAS targets
• AI Utilization: Leverage AI tools to accelerate ideation and analysis while maintaining high strategic judgment and creative quality

Requirements

• Experience: 2-5+ years in creative strategy, performance marketing, or content strategy, preferably within a fast-growth agency or DTC environment
• Technical Literacy: Deep understanding of performance marketing concepts (funnels, angles, hooks, testing frameworks). Ability to translate data into creative briefs
• Tools: Mastery of project management tools (Monday.com), Google Workspace, and AI tools for productivity
• Location & Logistics: Fully remote
• Mandatory Alignment with Eastern Time (EST) working hours
• Experience working in Telehealth is a plus
• Must have a high-energy and competitor mindset

Benefits

• Total Potential Earnings: Up to $110,000 per year
• Base Salary: $77,000 USD
• Bonuses: Up to $33,000 based on performance team quarterly targets
• Paid Time Off: 20 days per year (10 days PTO + US Holidays + the week between Christmas and New Year's)
• Professional Growth: Opportunity to lead a department in a scaling agency