Responsibilities

• Own User Acquisition, Activation, and Retention: manage full acquisition funnel from first touch to long-term engagement, define activation milestones, own lifecycle communications, and measure retention.
• Paid Acquisition: design and launch Oply’s first paid media program, build attribution infrastructure, establish cost-per-acquisition benchmarks, and manage campaigns across Meta, TikTok, Apple Search Ads, and Google.
• Organic-to-Download Conversion: close the gap between content viewership and app installs with stronger CTAs, attribution infrastructure, and a structured conversion playbook across creator partnerships and social channels.
• Experimentation and Performance Reporting: build and maintain a structured growth experimentation cadence, define key metrics, and create a culture of testing and iteration.
• Support Brand, Messaging, and Web Presence: refine brand positioning and messaging, ensure cohesive application across website, social, paid creative, email, partnerships, and in-app communications.
• Partnership Channel Development: develop and activate distribution agreements with inspection, insurance, and warranty companies along with influencer network with measurable acquisition channels

Requirements

• 6+ years of experience in growth marketing, performance marketing, or consumer user acquisition
• You have personally led the growth of a consumer mobile app from early traction to meaningful scale, with a clear line of sight between your work and measurable user growth
• Demonstrated success growing a consumer mobile application, with fluency in acquisition, activation, and retention metrics
• Experience developing and applying brand positioning and messaging across multiple distribution channels
• Direct, hands-on experience managing paid media campaigns across Meta, TikTok, Apple Search Ads, and Google
• Experience building or rebuilding attribution infrastructure and working with tools such as Firebase, AppsFlyer, Branch, PostHog, or Amplitude
• A track record of owning a growth metric (downloads, CAC, retention rate) with direct ownership of outcomes and material improvement over time
• Strong analytical instincts and comfort operating in an environment where data infrastructure is still being built
• Enough technical fluency to work independently on analytics instrumentation, basic queries, and lightweight integrations without relying on engineering support

Preferred

• Prior experience as a first or early growth hire at a high-growth startup
• Background in home services, real estate, or adjacent verticals
• Experience identifying and scaling non-traditional acquisition channels, including community-led, partnership-led, creator-led, and other low-cost experimental growth tactics
• Experience designing measurable acquisition programs in partnership with content creators or influencers
• Comfortable working directly in a codebase: able to instrument analytics events, build or modify internal dashboards, and implement lightweight integrations without relying on engineering support