Responsibilities

• Oversee the development of scalable analytics solutions, including SQL-based data models, pipelines, and dashboards.
• Guide teams in building advanced Tableau (or similar BI) dashboards that drive decision-making.
• Ensure data quality, governance, and best practices across projects.
• Translate complex analytical outputs into clear, commercially relevant insights.
• Lead the design and execution of data-driven marketing strategies across CRM and digital channels.
• Leverage platforms such as Adobe Experience Platform (AEP) to enable segmentation, personalization, and journey orchestration.
• Drive digital product and fan journey analytics, identifying opportunities to improve conversion, engagement, and lifecycle progression.
• Advise clients on audience strategy, lifecycle marketing, and campaign optimization.
• Define measurement frameworks to evaluate marketing effectiveness and ROI.
• Serve as a senior advisor to clients, building strong, trusted relationships with executive stakeholders.

Requirements

• Advanced proficiency in SQL and strong understanding of data modeling and relational databases.
• Experience building dashboards and visualizations in Tableau (or equivalent BI tools).
• Strong understanding of CRM, customer data platforms, and marketing activation workflows.
• Ability to translate data insights into practical marketing strategies.
• Excellent communication and stakeholder management skills, including executive-level presentations.
• Experience leading teams and delivering complex projects.

Preferred

• Hands-on experience with Adobe Experience Platform (AEP) or similar CDPs.
• Experience with experimentation frameworks, attribution, and advanced analytics techniques.