Lead Commercialization

Dallas, TX (Unknown)

$144K/yr – $216K/yrSenior Level5+ years expFull time

Posted 9 days ago

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Job Summary

Own the end-to-end commercialization lifecycle for product offers, from scope and requirements to performance analysis and stakeholder alignment, while driving growth through market research, pricing, and program management.

  • Own the end-to-end lifecycle of product offers, including planning, pricing, and performance tracking.
  • Lead cross-functional programs, stakeholder engagement, and market research to drive EBITDA and market expansion.

Job Description

Responsibilities

  • Develop technical scope, requirements, user stories, projected impact, use case studies and financial business case for product offers.
  • Manage ongoing lifecycle promotional performance.
  • Development of product promotional offers/bundles.
  • Prepare and present requirements, plans, and business cases for promotion results reports/analysis, and marketing plans.
  • Conduct research and analysis on defined market segments, including addressable revenue potential, competitive analysis, definition of product functionality, volumes, and revenue results.
  • Delivers product pricing requirements to partner organizations while also developing comprehensive lifecycle plans the product offers/bundles end to end to drive EBITDA and volume growth.
  • Tracking offers effectiveness/lifecycle.
  • Performance and Strategy: Continuously monitor and optimize product and channel performance. Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
  • Program and Project Management: Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
  • Stakeholder engagement: Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.

Requirements

  • Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
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AT&T

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We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable. What are you dreaming of doing with your career? Find stories about our talent, career advice, opportunities, company news, and innovations here on LinkedIn. To learn more about joining AT&T, visit: http://www.att.jobs We provide in some of our posts links to articles or posts from third-party websites unaffiliated with AT&T. In doing so, AT&T is not adopting, endorsing or otherwise approving the content of those articles or posts. AT&T is providing this content for your information only.

Founded in 1983
Dallas, TX, US
175K employees (6,523 in marketing)
55% recommend to a friend
46% CEO approval

Traffic Signals

Monthly Visitors
112.6M
Monthly Google Ads Budget
$7.3M
Traffic Source Mix
Search
22.5%
Direct
63.8%
Referral
10.9%
Social
0.6%
Paid
2%

Headcount Trend

Current headcount: ~178.7K

Marketing Team

Marketing Team Size
4,145 (2% of company)
Median Career Experience
16 years
Median Tenure
9.2 years
Marketing Roles Posted (Last 30 Days)
22

Funding

Total Funding
$5B
Last Raise
$5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $5B
  • Feb 2024
    Grant • $42.3M
  • Jan 2023
    Grant • $2.2M

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