Lead Analyst – Self Directed Marketing Analytics at Vanguard | Malvern, PA

Vanguard

Lead Analyst – Self Directed Marketing Analytics

Malvern, PA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the organization's analytics agenda by partnering with stakeholders to translate objectives into structured analyses, leading end-to-end projects, and turning data-driven insights into business actions across marketing and customer journeys.

Own analytics strategy and dashboards that track key metrics and drive decision-making.
Drive advanced analytics, including regression and experiments, to uncover drivers and opportunities.
Collaborate across Marketing, CXD, Engineering, and Finance to translate insights into action.

Job Description

Responsibilities

Partner with stakeholders to understand business objectives and analytical needs.
Translate business requirements into structured analytical approaches and lead projects through completion.
Proactively identify opportunities where analytics can improve business outcomes.
Contribute to special projects and initiatives as needed.
Acquire, integrate, and analyze structured and unstructured data, ensuring data quality, accuracy, and analytical integrity.
Perform advanced analysis of historical and campaign data to identify trends, drivers, and opportunities.
Drive analytic insights through regression, experimentation and other advanced analytics techniques.
Develop subject matter expertise in areas such as audience targeting, client journey analytics, campaign analysis, marketing channels, and content performance.
Create clear, actionable visualizations and presentations that translate insights into business actions.
Own and maintain recurring dashboards, reports, and analytic processes.

Vanguard

Join us as we celebrate 50 years of empowering our 50 million investor-owners.* Since our founding in 1975, we’ve been on a mission to help investors achieve their goals.With no outside shareholders to answer to, we make decisions—including keeping investing costs as low as possible—with our clients’ needs in mind. Whether you’re investing for your first house, college for your kids, or a comfortable retirement, you can be confident we’re on your side.We are a community that thinks—and feels—differently about investing. Together, we’re changing the way the world invests. Let’s celebrate 50 years together.Community guidelines: vgi.vg/sgl1*As of January 2025

Founded in 1975

Phoenixville, Pennsylvania, USA

26K employees (1,376 in marketing)

www.vanguard.com