Responsibilities

• Develop and execute brand copy for LANEIGE and HANYUL across websites, social media, e-commerce, packaging, in-store visuals, event spaces, and marketing campaigns, ensuring brand voice consistency across all touchpoints
• Contribute to copy guidelines and best practices, staying current on beauty, skincare, and cultural trends to ensure copy feels timely, relevant, and consumer-focused
• Translate skincare and color-focused messaging, scientific concepts, ingredient stories, and clinical claims into consumer-friendly language that is clear, credible, and emotionally engaging
• Collaborate with marketing, design, and product development teams to ensure messaging is on-brand and aligns with brand strategy and regulatory standards
• Optimize copy for SEO and GEO to drive organic traffic and improve search rankings for key dermatology and beauty-related terms
• Adapt tone and messaging for regional markets in North America, ensuring cultural relevance and compliance