Responsibilities

• Own the paid media strategy and long-term investment roadmap across all digital channels, setting direction that drives acquisition, revenue growth, and audience expansion
• Lead the build out of a fully in-house paid media function, including campaign management, optimization processes, platform ownership, and reporting capabilities.
• Manage paid search and brand bidding strategies that maximize efficiency, strengthen visibility, and drive sustained conversion performance across channels.
• Partner with analytics and insights teams to establish measurement frameworks, attribution models, and performance reporting standards.
• Develop and lead audience targeting and segmentation strategies that advance full funnel performance, strengthen campaign relevance and efficiency, and drive meaningful improvements in return on investment.
• Oversee and support the Paid Campaigns Marketing Manager and provide strategic direction across creative, content, and marketing teams to ensure campaign messaging, assets, and GTM (Go to Market) initiatives are fully aligned and executed cohesively across channels.
• Establish and oversee optimization frameworks, experimentation models, and performance standards that strengthen campaign effectiveness and drive measurable improvements in efficiency, revenue outcomes, and return on ad spend.
• Own paid media budget strategy, forecasting, scenario planning, and investment decisions to drive performance against KPIs and revenue goals while maximizing overall organizational efficiency.
• Lead paid media strategy for theme nights, ticketing campaigns, and tentpole moments by overseeing integrated planning and execution that aligns channel investment, audience targeting, and creative direction with organizational revenue and engagement goals.
• Identify and evaluate emerging media trends, platform updates, and advertising technologies, and implement new opportunities that strengthen competitive performance, drive innovation, and support long term marketing efficiency.

Requirements

• BA/BS Degree (4-year): Digital Marketing, Marketing Analytics, Paid Media or related marketing field
• 8-10 years
• Related work experience
• Proven experience creating, managing, and optimizing integrated paid media campaigns across search, social, display, video, and programmatic channels within an in-house marketing environment.
• Strong experience translating brand, product, ticketing, and fan engagement objectives into performance-driven campaigns that drive acquisition, conversion, revenue, and audience growth outcomes.
• Experience managing paid media budgets, pacing, forecasting, and performance optimization to maximize efficiency and return on ad spend (ROAS).
• Experience identifying business opportunities, analyzing campaign and audience performance, structuring insights, and delivering data-driven recommendations to stakeholders and senior leadership.
• Experience building and managing tracking, attribution, pixel implementation, and reporting frameworks across paid media, digital marketing, and ecommerce ecosystems.
• Experience leveraging audience segmentation, retargeting, and lifecycle marketing strategies to improve campaign relevance, conversion, and fan engagement performance.
• Experience partnering cross-functionally with creative, marketing, ticketing, analytics, partnerships, and operations teams to align paid media initiatives with commercial priorities and integrated campaign plans.
• Familiarity with analytics and marketing technology platforms including GA4, Meta Business Manager, Google Ads, Google Tag Manager, CRM/CDP platforms, and dashboarding tools preferred.

Preferred

• Experience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.

Benefits

• Benefits: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.