Kearney Product Marketing Specialist - Product Excellence & Renewal Laboratory

Chicago, IL (On-site)

$105K/yr – $159K/yrMid Level4+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own global activation and cross-channel marketing for PERLab, turning complex consulting concepts into executive-ready content while aligning with global growth priorities.

  • Growth/Activation: Own global marketing activation plans across digital channels, events, and thought leadership to raise awareness and support commercial goals.
  • Content & Messaging: Translate complex consulting methodologies into executive-ready content and assets aligned with global brand standards.
  • Collaboration & Measurement: Build cross-functional partnerships, drive campaign performance reporting, and apply insights to optimize future activations.

Job Description

Responsibilities

  • Partner with the Global Brand & Content Strategy Director to align marketing initiatives with PERLab's business objectives and global growth priorities.
  • Develop and execute global marketing activation plans that increase awareness, strengthen market positioning, and support commercial objectives.
  • Coordinate integrated marketing campaigns across digital channels, thought leadership, events, social media, and client engagement initiatives.
  • Continuously evaluate the marketing mix to ensure campaigns remain innovative, differentiated, and aligned with evolving client needs.
  • Collaborate with PERLab experts to develop compelling marketing assets that communicate the value of Kearney's product strategy, innovation, and transformation capabilities.
  • Translate complex consulting methodologies and technical concepts into clear, engaging content for executive audiences.
  • Support the creation and promotion of thought leadership, campaign materials, presentations, and digital content across multiple channels.
  • Ensure messaging remains consistent with Kearney's global brand standards while supporting regional marketing priorities.
  • Build strong relationships with partners, consultants, and regional and global marketing teams to deliver coordinated marketing initiatives.
  • Communicate effectively with executive leadership, providing regular updates on campaign execution, performance, and opportunities.

Requirements

  • Hold a bachelor's degree in Marketing, Communications, Business, or a related discipline.
  • 4–8 years of progressive marketing experience, including at least 2–3 years focused on B2B product marketing within a corporation, agency, or professional services environment.
  • Experience developing and activating integrated, multi-channel marketing campaigns.
  • Exceptional storyteller with the ability to translate complex business concepts into engaging marketing content.
  • Strong communication and presentation skills with the confidence to engage senior stakeholders and executive leadership.
  • Experience building collaborative relationships across matrixed, global organizations.
  • Strategic mindset while remaining comfortable executing multiple projects simultaneously.
  • Experience working with global teams across multiple time zones.
  • Comfortable using marketing performance metrics to evaluate campaign effectiveness and optimize future activities.
  • Willing to travel occasionally as business needs require.

    Benefits

    • Generous retirement and pension savings contributions.
    • Comprehensive medical insurance for employees and their immediate family.
    • Gym membership discounts.
    • Structured learning and on-the-job development opportunities.
    • Personalized career experiences, including talent mobility, flexible work programs, and externships to help you pursue your own professional goals.
    • Opportunities to collaborate with colleagues across a truly global organization while supporting one of Kearney's fastest-growing practices.
    Kearney logo

    Kearney

    As one of the original firms, we’ve never lost sight of the fact that consulting is a people business. A global partnership in more than 40 countries, our people make us who we are. We’re individuals with different passions and strengths who take as much joy in the work we do as from those we work with.Our strategic operations heritage means we’ve always known that a plan is only as good as the outcome it inspires. In practice, our teams bring the perspective, understanding, and hands-on know-how to build the future as you see it. Working together we’ll see big ideas through to working realities, helping you move from keeping up to breaking through. By your side, we deliver—value, results, impact.

    Founded in 1926
    Chicago, Illinois, USA
    8.3K employees (293 in marketing)

    Traffic Signals

    Monthly Visitors
    231.3K
    Monthly Google Ads Budget
    $2.5K
    Traffic Source Mix
    Search
    49.1%
    Direct
    40.4%
    Referral
    7.3%
    Social
    1.9%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~8.3K

    Marketing Team

    Marketing Team Size
    134 (2% of company)
    Marketing Roles Posted (Last 30 Days)
    2

    Recent News