Responsibilities

• Support the Senior CRO Strategist in planning and executing CRO tests across landing pages
• Help conduct and organize research (customer insights, competitor scans, behavior data, performance data)
• Write clear, structured creative briefs that translate strategy into execution for design + dev
• Assist with wireframes and page structure planning to communicate strategy clearly
• Draft and refine conversion-focused landing page copy aligned with test goals
• Support post-launch reporting and retrospective analysis to identify: what worked, what didn’t and what to improve or test next
• Help keep client communication organized by supporting updates, feedback collection, and asset requests (in collaboration with the PM + Senior Strategist)
• Act as the main day-to-day contact with clients

Requirements

• 1+ years of experience in CRO or paid media buying or creative strategy for ads/landing pages, or direct response digital marketing
• A strong understanding of CRO of the digital marketing funnel (testing, learning loops, and measurable outcomes)
• Comfort working across funnel stages and paid traffic environments
• Strong written communication (you can write briefs and copy that are clear and actionable)
• Basic working knowledge of Figma (navigating files, giving feedback, supporting handoffs)
• Familiarity with tools like Hotjar, GA4, Microsoft Clarity, or similar
• Organized, detail-oriented, and dependable with follow-through

Preferred

• Bonus : Experience with Replo or other landing page builders