AP MAX INC

Junior Copywriter

USA (Remote)

Salary Not AvailableIntern/New Grad1+ years expContract

Posted 3 months ago

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Job Summary

Copywriter for health-focused ads and content, focusing on compliant, direct-response copy across paid media and emails.

  • Own paid and landing page copy that drives measurable conversions.
  • Must-have: 1–3 years of copywriting with a direct-response portfolio.
  • Standout: compliance-savvy writer with FDA/FTC and platform-policy experience.

Job Description

Responsibilities

  • Paid ads across Meta, Google, and connected TV This is the core of the role — strong ad copy is the #1 priority.
  • Email campaigns — promotional, nurture, retention, and transactional flows
  • Landing pages and conversion-focused web copy
  • Short-form content for A/B testing creative concepts
  • Occasional product and UX copy as needed
  • All copy goes through a compliance review process, and you’ll need to quickly get comfortable with:
  • - FTC truth-in-advertising guidelines
  • - FDA rules around health and wellness product claims
  • - Platform-specific ad policies (Meta, Google)
  • - Internal substantiation and claim-approval processes

Requirements

  • 1–3 years of copywriting experience, agency or in-house
  • A portfolio demonstrating direct response writing (ads, emails, or landing pages)
  • Working knowledge of FTC guidelines, health advertising regulations, and platform ad policies
  • Comfortable writing in a compliant, substantiated tone without losing persuasive punch
  • Strong grasp of A/B testing principles — you write to be tested, not just published
  • Excellent attention to detail and willingness to take creative direction

Preferred

  • Experience writing for telehealth, wellness, or health-adjacent consumer brands
  • Familiarity with regulated health claims and how to write around limitations compliantly
  • Exposure to subscription or DTC business models
  • Experience using AI writing tools as part of a production workflow

Benefits

  • Full benefits package including medical, vision, dental, 401(k) with company match, PTO, Flex days, holidays, and more!
  • Real creative ownership from day one — no ghost-writing for others indefinitely
  • Fast feedback loops: your copy runs, we see results, you learn quickly
  • A team that takes compliance seriously without letting it kill good writing
  • Clear growth path to mid-level copywriter as you build your portfolio and expertise
  • Benefits package designed to meet local market standards and legal requirements. This may include health coverage, paid time off, holidays, and retirement contributions, depending on your location.