AP MAX INC

Junior Copywriter

USA (Remote)

Salary Not AvailableIntern/New Grad1+ years expContract

Posted 5 months ago

Job Summary

Copywriter for health-focused ads and content, focusing on compliant, direct-response copy across paid media and emails.

  • Own paid and landing page copy that drives measurable conversions.
  • Must-have: 1–3 years of copywriting with a direct-response portfolio.
  • Standout: compliance-savvy writer with FDA/FTC and platform-policy experience.

Job Description

Responsibilities

  • Paid ads across Meta, Google, and connected TV This is the core of the role — strong ad copy is the #1 priority.
  • Email campaigns — promotional, nurture, retention, and transactional flows
  • Landing pages and conversion-focused web copy
  • Short-form content for A/B testing creative concepts
  • Occasional product and UX copy as needed
  • All copy goes through a compliance review process, and you’ll need to quickly get comfortable with:
  • - FTC truth-in-advertising guidelines
  • - FDA rules around health and wellness product claims
  • - Platform-specific ad policies (Meta, Google)
  • - Internal substantiation and claim-approval processes

Requirements

  • 1–3 years of copywriting experience, agency or in-house
  • A portfolio demonstrating direct response writing (ads, emails, or landing pages)
  • Working knowledge of FTC guidelines, health advertising regulations, and platform ad policies
  • Comfortable writing in a compliant, substantiated tone without losing persuasive punch
  • Strong grasp of A/B testing principles — you write to be tested, not just published
  • Excellent attention to detail and willingness to take creative direction

Preferred

  • Experience writing for telehealth, wellness, or health-adjacent consumer brands
  • Familiarity with regulated health claims and how to write around limitations compliantly
  • Exposure to subscription or DTC business models
  • Experience using AI writing tools as part of a production workflow

Benefits

  • Full benefits package including medical, vision, dental, 401(k) with company match, PTO, Flex days, holidays, and more!
  • Real creative ownership from day one — no ghost-writing for others indefinitely
  • Fast feedback loops: your copy runs, we see results, you learn quickly
  • A team that takes compliance seriously without letting it kill good writing
  • Clear growth path to mid-level copywriter as you build your portfolio and expertise
  • Benefits package designed to meet local market standards and legal requirements. This may include health coverage, paid time off, holidays, and retirement contributions, depending on your location.

Junior Copywriter

AP MAX INC · USA · Remote