Responsibilities

• Own and lead the end-to-end strategic process across key client accounts, from research and insight development to positioning, messaging architecture, and campaign frameworks.
• Translate complex business challenges into clear, compelling strategic direction that inspires creative and media execution.
• Drive audience segmentation, journey mapping, and behavioral insight development to uncover growth opportunities.
• Establish measurement frameworks that connect strategy to performance and business outcomes.
• Serve as a trusted strategic advisor to clients, confidently presenting recommendations, facilitating workshops, and navigating complex conversations.
• Proactively identify opportunities for growth within existing accounts.
• Lead strategic components of new business pitches, articulating differentiated thinking that positions Idea Peddler as a category leader.
• Partner closely with creative (production + design), media, social, and PR teams to ensure strategic alignment across all touchpoints.
• Ensure strategy is actionable, integrated, and measurable across channels.
• Elevate the level of thinking within the agency by challenging assumptions and sharpening briefs.

Requirements

• A strategic thinker who can connect dots across business, culture, and creative.
• Equally comfortable in data, decks, and debate.
• Clear, confident, and compelling in client-facing settings.
• Naturally curious with strong analytical instincts.
• Motivated by growth, accountability, and impact.
• Excited to build, not just maintain.

Benefits

• robust benefits package that includes health, vision and dental benefits; 401k matching; generous paid time off; tech kit; health club stipend; cell phone credit; catered weekly meal; recurring educational opportunities and more.