Responsibilities

• Responsible for performing activities associated with the planning, creation and execution of email and mobile (push, SMS, RCS) digital communications.
• Partner with the Project Management, Campaign Management, external digital marketing agencies and Digital Communications teams to activate communications with an emphasis on personalized dynamic content and refined customer segments.
• Perform day-to-day digital marketing activities including, but not limited to, drafting creative briefs, testing, QA, and performance
• Work with Jewelry Division Ecommerce Manager to schedule all communications
• Work with Jewelry Division Ecommerce Manager on creative briefs utilizing industry best practices and learnings from Kroger's digital communications performance
• Utilize various workflow management systems to approve and deliver all necessary assets to the Digital Communications Technology team
• Interface with targeting teams and external digital marketing agencies to ensure proper lists and validate audience size and structure
• Serve as an ongoing resource for Jewelry Division Ecommerce Manager and Creative Services to ensure optimal output and efficient processes
• Use data and insights to evaluate the effectiveness of digital communications (email, mobile push, SMS, RCS, affiliate, paid search, and local listings)
• Share digital communications best practices with various stakeholders

Requirements

• Experience with Adobe Analytics or a similar digital analytics platform
• 2+ years of hands-on experience in digital marketing and communications (email, mobile push, SMS, RCS)
• Thorough knowledge of the CANSPAM Act and understanding of digital privacy laws (e.g. CCPA)
• Highly organized with exceptional attention to detail
• Strong workflow management experience and ability to balance multiple projects with tight timelines
• HTML/CSS knowledge for creating and editing email templates
• Excellent attention to detail and communications skills (from Description)

Preferred

• Bachelor's degree in Marketing, Business, or a related area
• Any digital communications experience with a multi-channel retailer or marketing/advertising agency
• Any experience in digital communications platforms (e.g., Salesforce Marketing Cloud, Hubspot, Marketo, etc.)
• Any experience working on complex email or digital communications campaigns