Responsibilities

• Support marketing and commercial initiatives that contribute to customer growth and targeting effectiveness.
• The intern will assist with campaign execution, industry and customer segmentation, and organizing sales and marketing tools to support business development and the commercial team's efficiency.
• Support email campaign execution, including list preparation, content development, coordination and reporting.
• Compile and organize prospect and customer data for campaigns and outreach
• Assist with segmentation (e.g., industry, company size) and data organization.
• Organize sales and marketing materials within PECO Files and SharePoint.
• Support the development of presentations and sales enablement materials as needed.
• Campaign Execution Support: Assist in the development and execution of email marketing campaigns, including audience list preparation, content coordination, and basic performance tracking (e.g. UTMs).
• Industry Targeting & Segmentation: Support benchmarking of existing customer base to define priority industries, company sizes and review standardized targeting criteria used throughout PECO (SIC, NAICS, Biz Central naming, ZoomInfo, etc.).
• Sales Enablement & Content Organization: Audit and organize sales and marketing materials within PECO Files and the Commercial Team SharePoint, and support coordination of customer-facing tools as needed.