Responsibilities

• Support execution of Upwardly Global’s existing integrated communications and marketing strategy
• Ensure timely delivery of content and ensure consistency across organizational messaging, voice, and brand positioning
• Review and edit all content
• Implement existing strategy around thought leadership and narrative development in terms of immigrant workforce inclusion, economic mobility, workforce development, and the future of work
• Advise senior leadership on communications strategy, positioning, and reputational considerations
• Collaborate with development team and executive leadership to plan, promote, and execute Upwardly Global’s four-city “CEO Tour.”
• Lead oversight and deliverables for all projects overseen by the Marketing & Communications team, including collateral for events, written communications, and hiring external vendors such as photographers

• Support executive visibility efforts for the CEO and senior leadership team
• Manage relationships with external PR and executive communications partners
• Ensure execution of media relations strategy
• Review and edit PR materials, including talking points, op-eds, speeches, media statements, and external messaging
• Ensure timely responses to interview opportunities and media requests; help identify and tap staff and alumni for interviews as needed

• Work with the Director of Digital Marketing on content strategy across web, email, social media, blog, and marketing collateral
• Ensure communications efforts are audience-centered, data-informed, and aligned with organizational priorities
• Partner with internal teams to elevate programmatic impact, research insights, partnerships, and alumni stories

• Manage and support members of the Marketing & Communications team, including external consultants and vendors as needed? (note: as-is)
• Act as the lead point of contact for PR partners
• Support the Director of Digital Marketing in managing relationships with paid ads/digital content partners
• Support the Project Manager in managing the relationship with the web partner
• Ensure reasonable delegation of tasks across the team and perform daily check-ins on progress
• Use Notion, Asana, and Slack to manage content calendar, projects, and team communication
• Help team planning of content calendar, including playing a leadership role in weekly brainstorms and monthly planning calls
• Lead weekly Marketing & Communications team meetings

Executive Communications & Media Relations

• Support executive visibility efforts for the CEO and senior leadership team
• Manage relationships with external PR and executive communications partners
• Ensure execution of media relations strategy
• Review and edit PR materials, including talking points, op-eds, speeches, media statements, and external messaging
• Ensure timely responses to interview opportunities and media requests; help identify and tap staff and alumni for interviews as needed

Content & Digital Strategy

• Work with the Director of Digital Marketing on content strategy across web, email, social media, blog, and marketing collateral
• Ensure communications efforts are audience-centered, data-informed, and aligned with organizational priorities
• Partner with internal teams to elevate programmatic impact, research insights, partnerships, and alumni stories

Team & Cross-Functional Leadership

• Manage and support members of the Marketing & Communications team, including external consultants and vendors as needed? (note: as-is)
• Act as the lead point of contact for PR partners
• Support the Director of Digital Marketing in managing relationships with paid ads/digital content partners
• Support the Project Manager in managing the relationship with the web partner
• Ensure reasonable delegation of tasks across the team and perform daily check-ins on progress
• Use Notion, Asana, and Slack to manage content calendar, projects, and team communication
• Help team planning of content calendar, including playing a leadership role in weekly brainstorms and monthly planning calls
• Lead weekly Marketing & Communications team meetings