Responsibilities

• Bring JD’s Brand Strategy to Life: Apply the JD brand framework to all integrated marketing initiatives, ensuring consistency, clarity, and cultural relevance.
• Lead Go-to-Market Briefs: Develop, manage, and execute intentional go to market briefs that translate business objectives into actionable marketing programs across physical, paid, and owned channels.
• Campaign Planning & Execution: Partner with cross-functional teams to build, communicate, and manage the marketing calendar, ensuring alignment between brand, media, retail, and creative functions.
• Owned Channel Integration: Collaborate closely with owned channel leads (email, site, app, social) to craft integrated, insight-led campaigns that maximize reach and engagement.
• Performance Measurement & Optimization: Analyze campaign performance against key KPIs, providing data-driven recaps and actionable learnings to continuously improve impact and efficiency.
• Cross-Functional Collaboration: Serve as the connective tissue between teams — driving communication, alignment, and prioritization of business-critical programs within available production resources.
• Calendar Management: Own day-to-day scheduling and activation of marketing content and campaign moments, ensuring JD’s presence stays consistent, timely, and impactful.

Requirements

• Bachelor’s degree (B.A.) from a four-year college or university; OR equivalent combination of education and experience. Additional 5+ years of experience required.
• Knowledge and experience using Google Suite.

Preferred

• Passionate about youth culture, sport, and lifestyle brands.
• Exceptional organization with strong attention to detail.
• Excellent communicator, both written and verbal.
• Analytical and comfortable translating metrics into insights.
• Naturally collaborative and energized by cross-functional teamwork.

Benefits

• This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.