Responsibilities

• Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
• Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary.
• Manages professional employees and/or supervisors of complex support, production marketing team(s).
• Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams.
• Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand.
• Adapts departmental plans and priorities to address agility, resource and operational challenges.
• Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc.
• Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
• As a member of Brand Marketing, this role is a critical contributor and driver of integrated marketing campaigns.
• It serves as the glue between paid media, usbank.com and advertising, guiding multi-channel media investments, partnering with numerous stakeholder groups across marketing, PR/comms, social media, owned digital and retail channels editorial planning, content development, compliance and performance to execute multi-channel campaigns.

Requirements

• Bachelor's degree, or equivalent work experience
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred

• Paid media planning, content sponsorship coordination and sports marketing experience (e.g., broadcast/media and league partners) preferred
• Experience developing full-funnel media plans and investment frameworks that align audience, message, channel, and business objectives across brand and performance media
• Experience integrating first-party data, platform insights, and analytics outputs into media investment decisions and learning agendas
• Strong understanding of measurement frameworks (brand lift, attention metrics, conversion attribution, incrementality testing) to guide media investment decisions
• Capable of managing multiple campaigns simultaneously, including deliverables
• Strong analytical skills, including ability to analyze campaign performance and make data-driven recommendations

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law