Integrated Marketing Manager at U.S. Bank | Minneapolis, MN | $120K/yr – $141K/yr

U.S. Bank

Integrated Marketing Manager

Minneapolis, MN (Hybrid)

$120K/yr – $141K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross-channel brand and demand work that ties paid media, website, and events into a unified growth engine, focusing on multi-channel campaigns, governance, and compliance while coordinating with product, sales, and agencies.

Lead integrated campaigns across paid, owned, and partner media to drive awareness and consideration.
Define KPIs, track ROI, and adjust tactics with analytics partners.
Collaborate with product, sales, compliance and agencies to ensure on-brand messaging and legal adherence.

Job Description

Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary.
Manages professional employees and/or supervisors of complex support, production marketing team(s).
Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams.
Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand.
Adapts departmental plans and priorities to address agility, resource and operational challenges.
Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc.
Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
As a member of Brand Marketing, this role is a critical contributor and driver of integrated marketing campaigns. It serves as the glue between paid media, usbank.com and advertising, guiding multi-channel media investments, partnering with numerous stakeholder groups across marketing, PR/comms, social media, owned digital and retail channels editorial planning, content development, compliance and performance to execute multi-channel campaigns.
Integrated Communications Strategy Development: Create comprehensive campaigns that drive brand awareness and product consideration. Ensure unifying narrative and clear channel roles across advertising, social and owned channels and partner to orchestrate campaign development and approvals

Campaign performance and learning: Develop and implement annual brand learning agendas and coordinate implementation and reporting with media, content, marketing analytics and agency partners
Cross-Functional Leadership: Collaborate with internal teams and external agencies to ensure consistent, customer-first, effective media and message tactics across brand paid and owned channels. Ensure alignment of audience, message, and channel in the right context to achieve goals.
Media Strategy & Implementation: Develop and execute comprehensive paid media strategies, including video, content sponsorships, paid search (SEM), paid social, audio, and programmatic display campaigns.
Media and Content Partner Strategy and Execution: Identify, cultivate, negotiate and manage high-value paid media partnerships, (e.g., Disney/ESPN, NFL partners, Meta, TikTok, YouTube) to secure optimal rates and innovative ideas
Campaign Execution: Partner with media, digital, social and advertising managers in execution and QA of integrated campaigns
Campaign optimization: Be the advocate for platform best practices, industry trends and prior U.S. Bank tactical performance to ensure delivery of strong performing work and consistent optimization

Bachelor\'s degree, or equivalent work experience
Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience: Paid media planning, content sponsorship coordination and sports marketing experience (e.g., broadcast/media and league partners) preferred
Experience developing full-funnel media plans and investment frameworks that align audience, message, channel, and business objectives across brand and performance media
Experience integrating first-party data, platform insights, and analytics outputs into media investment decisions and learning agendas

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968

Minneapolis, Minnesota, USA

81K employees (1,757 in marketing)

www.usbank.com/index.html

59% recommend to a friend

65% CEO approval