Integrated Marketing Manager (Remote, US) at Parking Network B.V. | USA | $100K/yr – $125K/yr

Parking Network B.V.

Integrated Marketing Manager (Remote, US)

USA (Remote)

$100K/yr – $125K/yrMid Level7+ years expInternship

Posted 3 months ago

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Job Summary

Drive integrated, developer-focused marketing for ISVs and SaaS, blending product-led and sales-led motions.

Own multi-channel, developer-focused campaigns across ISVs and developers to build pipeline.
Must-have: 7+ years in B2B SaaS/fintech marketing with PLG or hybrid GTM.
Standout: Deep experience with developer personas and channels like GitHub, Stack Overflow, Reddit, and communities.

Job Description

Responsibilities

Lead the planning and development and execution of integrated, multi-channel marketing campaigns targeting ISVs, SaaS companies and developer audiences.
Collaborate cross-functionally with product marketing, corporate marketing, demand generation, channel and sales teams to ensure campaign alignment across awareness/reputation, demand generation, developer enablement and partner engagement.
Partner with internal teams and external agencies to create and deliver high-impact campaigns using digital, content and developer-focused channels to support both short-term and long-term pipeline and revenue goals. Includes paid media, social, search, events, email and community platforms like GitHub, Reddit and Stack Overflow.
Align marketing programs with in-product moments, lifecycle stages and usage signals across both self-serve and sales-assisted motions. Ensure campaigns drive not just leads, but meaningful product engagement such as sign-ups, API usage, integrations started and time-to-value milestones.
Deeply understand ISV buyer personas across both commercial and technical roles, including founders, product leaders, developers and revenue stakeholders. Understand their motivations, evaluation criteria, business objectives and technical pain points, ensuring messaging, content and campaign activities address the needs of each audience across the full journey.
Evangelize NMI’s embedded payments solutions and developer tools in the ISV market through thought leadership and community engagement.
Partner with product marketing and content teams to develop high-impact thought leadership, product-led and technical content including documentation, case studies, webinars, videos, podcasts, and campaign assets tailored to commercial and developer audiences.
Work closely with product and product marketing to develop compelling messaging that articulates the value of embedding payments differentiates NMI’s APIs, SDKs, and developer tools for both technical and commercial stakeholders.
Collaborate with the product and web teams to ensure the developer portal, documentation and web experiences support self-serve discovery, onboarding and integration as part of a product-led growth journey.
Support sales and channel enablement by equipping teams with clear, credible narratives and messaging that align technical value with commercial outcomes for software companies.

Parking Network B.V.

At Parking Network we are passionate about connecting professionals in the parking industry. Since 1996 we have led the way in bringing together parking professionals. The pioneering source of information for parking experts worldwide, we are committed to delivering the latest industry developments right to your fingertips.Our platform parking.net is updated daily with the latest news, jobs, tenders, upcoming events, resources, and content from our members.As we've grown, Parking Network has become the ultimate go-to resource for parking information. We proudly host webinars, exclusive networking opportunities, and user group events, such as the Airport Parking Network Event (APNE).

Founded in 1996

Maastricht, Limburg, NLD

13 employees (4 in marketing)

www.parking.net