Responsibilities

• Lead integrated marketing strategy and execution for creator focused initiatives across the Roblox ecosystem, spanning product launches, platform updates, incentive and support programs, and seasonal moments
• Develop and own a clear creator narrative that supports both endemic creators on Roblox and non endemic developers evaluating the platform
• Partner closely with Product Marketing to bring creator launches to market, translating product value into credible, creator first messaging and launch plans
• Build and scale creator storytelling and advocacy through programs such as Creator Spotlights, case studies, and creator led narratives
• Develop and manage integrated marketing plans across owned, earned, and paid channels, in collaboration with Creative, Social, Comms, Media, and regional teams
• Co lead cross functional teams across Product Marketing, Developer Relations, Community, Analytics, and external partners to deliver high impact campaigns
• Define success metrics and use insights to continuously refine creator messaging, creative, and channel strategy

Requirements

• 8+ years of integrated marketing experience, ideally in consumer tech, gaming, platforms, or creator driven ecosystems
• Strong understanding of the gaming ecosystem, including live service games, UGC platforms, and creator driven economies
• Familiarity with game developers and UGC creators, including how they build, monetize, grow audiences, and engage communities
• Experience leading cross channel campaigns across social, video, paid media, and owned content
• Proven ability to translate complex products and systems into clear, compelling narratives for creator audiences
• Experience influencing cross functional partners and leading through collaboration
• Strong storytelling, organizational, and project management skills
• A clear point of view on how creators should be represented publicly, with strong judgment around credibility and authenticity