Responsibilities

• Own the integrated marketing strategy for priority ChatGPT audiences and communities, from audience selection and insight through launch, sustain, optimization, and learning.
• Define the audience tension, value proposition, proof points, behavior objective, creative and channel strategy, and measurement plan for each program.
• Build connected full-funnel programs across community, ambassadors, creators, partnerships, events and activations, social, paid media, lifecycle, in-product, content, and brand.
• Develop credible advocacy programs that help people see how ChatGPT creates value in real lives and real work.
• Partner with Product Marketing and Product teams to make audience needs visible in positioning, messaging, onboarding, product experience, and roadmap decisions.
• Work with Research, Analytics, Media, and Growth to prioritize opportunities, design tests, measure impact, and improve the plan over time.
• Create the briefs, operating rhythms, decision points, and cross-functional alignment required to keep complex audience programs moving quickly and coherently.

Requirements

• Have led integrated consumer marketing programs built around a specific audience, community, life stage, or cultural group.
• Can move from insight to strategy to execution and are comfortable being accountable for the audience outcome, not only the campaign process.
• Understand how community, creators, partnerships, experiences, paid media, owned channels, and product surfaces work together across the funnel.
• Have strong strategic and creative judgment and can turn a complex product into a clear, relevant, and culturally credible story.
• Use research and data to prioritize, measure progress, and change the plan when the evidence demands it.
• Are an exceptional cross-functional operator who creates clarity, resolves tension, and keeps teams aligned around one audience and behavior strategy.
• Can tailor a program without fragmenting the master brand and can identify what should scale globally versus adapt locally.
• Exercise excellent judgment with sensitive audiences and know when to bring in Policy, Safety, Legal, and Communications partners.